Create to captivate
As mentioned, visuals and sounds are more stimulating than reading big chunks of text. It definitely helps convey your company’s values and show your prospects in a different way, ultimately improving your image. Check out our post talking about brand awareness if you want to know more about this topic!
Explainer videos add credibility: choosing the appropriate voice, tone and pace (see our post about the importance of Voiceover and Music) that best fits your company and key message will make it more trustworthy for prospects.
Last but not least, the conversion rates are strongly boosted when using explainer videos, as long as your “call-to-action” is well defined. We explain what this means and how to achieve it in the following post.
PROPULSE TIP: We always recommend making videos as short as possible, since nowadays people lose focus quickly. “Straight to the point, but captivating” is one of our mantras. Also, they are cheaper!
Why add an explainer video to my portfolio ?
As mentioned before, visuals and sounds are more stimulating than reading big chunks of text. It definitely helps transmit your company’s values and move your prospects in a different way, which ultimately improves their perception of your brand image. Check out our post talking about brand awareness if you want to know more about this topic!
Explainer videos bring credibility: choosing the appropriate voice, tone and pace (see our post about the importance of Voiceover and Music) that fits the most your company and key message will only make it more trustworthy for prospects.
Last but not least, the conversion rates are strongly boosted when using explainer videos, as long as your “call-to-action” is well defined. We explain what that means and how to achieve this in the following post.
PROPULSE TIP : We always recommend making the videos as short as possible, since nowadays people lose focus quickly. “Straight to the point, but captivating” is one of our mantras. Also, they are cheaper!
How expensive is an explainer video?
The price can vary quite a bit depending on the resources and factors involved in the creation of the video. According to different sources and questionnaires, a 60s animated video (2D) would cost around 5000€. To give you a better idea, 3D animations are more expensive due to the longer amount of time animators need to invest in order to create this content.
If you are interested in more facts, we will discuss the creation process in our next post and have a deeper view on the concept of ‘call-to-action’.
