6 reasons why video marketing is crucial in 2022

1. Video Boost Conversion And Sales

Videos will bring money to your business. For instance, putting a product video on your landing page can increase the conversion rate up to 80% 

when we Propulse makes a video for you, we do everything in our power to make sure that the video would be positively received by your public regardless of the category you are in.

Studies demonstrated that videos could result in direct sales as more than 70% of users who are exposed to an explainer video of a product/service bought it afterward.

This could be explained by the fact that vision is the most dominant sense when catching information as it is the most active, as a result, most of the information transmitted to our brain is visual. Pictures alone can result in an engagement boost, moving pictures should have at least the same effect, if not better.

2. Videos Will Give You ROI And Build Trust

Studies also say that more than 80% of business claim to have a good return on investment on their videos.

Moreover, It should be a no brainer for all company owner that trust foundation to conversions and sales. But earning the trust of your consumer could be quite a challenge and should one of the main objectives of your company, by for instance using content marketing that will aim to earn consumers trust which will result in long term relationships and so, more profit.

Video marketing can earn that trust as it can engage us and emit emotions, and even if some consumers are still skeptical about buying product and services from an internet ad they saw because they think that it’s a fraud, promotional videos of one’s brand can still earn that trust with different techniques  that are available thanks to the freedom that the video format offers, for instance, they could turn the video into a conversational form which could create a sensation of individualism in viewers which is why more than 50% of consumers agree to say that videos help them to create the confidence they needed in the brand in order to make online purchases.

3.Videos Are Good For Your SEO

SEO should also be one of your objectives if you want your company to be successful as it’s important for your business, visibility became vital to be a relevant company among this crowded seas of business, if you want to stand above your competition, you need your SEO to be on point.

Videos are helpful in this matter as they make your visitors spend more time on your website, hitting 2 birds with one stone as longer exposure will build trust in viewers and be a signal to search engines that your website provides good content.

4. Videos Are Appealing To Mobile Users

Up to 90% of consumers watch their video on their mobile, which is subsequent with the fact that people like to watch videos on the go and that smartphones have become the standards when it comes to phone, the result of this is that video consumption on mobile rises 100% every year.

Moreover, Google state that smartphones users are more likely to feel a personal connection with your brand if they see it through their phone instead of TV.

 

Therefore, brands need to be aware of the experience that people have with their brand through their phone, making a mobile friendly experience with lots of videos.

5. If It’s Hard To Explain, Make A Video

Up to 90% of consumers watch their video on their mobile, which is subsequent with the fact that people like to watch videos on the go and that smartphones have become the standards when it comes to phone, the result of this is that video consumption on mobile rises 100% every year.

Moreover, Google state that smartphones users are more likely to feel a personal connection with your brand if they see it through their phone instead of TV.

 

Therefore, brands need to be aware of the experience that people have with their brand through their phone, making a mobile friendly experience with lots of videos.

6. Video Will Make People Share Your Content

Nowadays, nobody has the time to read long descriptions or service explanation, which is why videos are so appealing to the modern consumer, as it’s easy to consume.
Video marketing can engage with a large audience.

Now, remember that this large audience is present in social media, which conveniently allows them to share videos with other users through Facebook, Instagram stories, LinkedIn stories, these platforms are all about video content, as they encourage users to create their videos to share them afterward.

Conclusion

If you were hesitant to invest in video marketing before, don’t be!

As you may be missing a huge opportunity to make you improve your visibility which could only be positive for your company

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