As the new generations arrive, new trends come with them. They are essential for all companies and video marketing is one of them.
The voice and the background music of every video has a huge impact on prospects. Usually, this is one of the last steps of the process. Both the voice and music usually come after preparing the sketch and design of the video, in order to match them easily.
The power of trust
A convincing voice has the power to establish trust in the audience. It makes them feel more connected to the message of the video, and enhances a call-to-action. Before further going, we want to emphasize the importance of choosing well the targeted audience. It is required in order to find the right voice. The vital factors we have to take into consideration regarding the voice are: the tone of the narrator and the pace they have. An energetic voice might be interesting for product videos, while a more calm and quiet voice might fit an explainer video or tutorial. Usually, this is outsourced to independent actors of the voice industry.
Music and emotions
On the other hand, music facilitates the transmission of emotions and adds a pace to the video, creating a synergy alongside the voice. Think about the following example: You are in a mall. You are looking for a nice outfit for your birthday, and you enter a clothing store. What kind of music would be playing? Most likely a rhythmic pop song that triggers customers’ good mood. The same happens with explainer videos. Depending on the music you use, it will trigger certain reactions on your potential customers. It is interesting to “play” with this in your favour considering the emotions you want to capture in your video. In the case of a corporate video, it is important to know what you want to specifically transmit to your customer about your company.
As always, we are here for you
Don’t hesitate to contact us for further information about any question you might have! Also, don’t forget to check out our posts about the current trends in the industry and facts about imagefilm.
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