Using Videos for Internal Communications

Using Videos For Internal Communications

Using Videos for Internal Communications

Videos are extremely versatile. Their creation offers so many possibilities that you can use them in a huge variety of contexts. Videos are an amazing tool when it comes to communication. Whenever you want to convey information, this tool not only greatly enhances the experience for the viewers, but also ensures that they retain the message you intent to share at a much higher rate than with any other medium. Thus, videos should not be left behind in considerations when it comes to internal communication as well. 

Internal Communication

The bigger an organization is, the more challenging it typically becomes to make sure that everyone is in the loop about what is happening across the organization. Is there a big change happening in your company? Are there new procedures? Is there an important announcement you want to make to your employees? Or is there simply a project that you really want them to know about? In these kinds of situations, internal communication is crucial. And what better way to communicate these sorts of things than an engaging video that will captivate the viewer and ensure the retention of information? 

Using videos can be the perfect way to handle these situations! Creating videos allows you to communicate the news to your employees in a unique and memorable way. This will let them know and keep them up to date about what is happening with the organization. A video for internal communications is a great way to share your big changes, important events, or the achievement of milestones with your entire organization, ensuring that everyone is in the loop on what is happening.

Internal Marketing

However, at times using videos for internal communication can have another motive than sharing news and developments: Sometimes they can be a great tool for internal marketing. Oftentimes when talking about marketing, the focus of the conversation ends up being on external marketing. However, in the modern marketplace internal marketing should not be left behind! Internal marketing is about engaging your employees in your story, your company, and your brand. It is about reminding everyone in the organization about the bigger purpose of their work and consistently binding them to the company and its values.

Employees are generally regarded as the most important asset of every company. Thus, continuously making sure that they can identify with the organization they are a part of is extremely important. In the modern marketplace, people do not only want to work, they want to work with a purpose. This makes it necessary to communicate and reiterate this purpose from time to time. Reiterate your values, your mission, and your vision to make sure everyone is on board. Creating a video is an easy and effective way to do so. With this tool you can convey your message in an engaging way that people will remember. In addition to these advantages of using videos for internal marketing, some of them will be reusable when it comes to the training and onboarding of new employees. 

What Could a Video for Internal Communications look like?

As is always the case with videos, their creation offers a wide range of possibilities in their creation. And with the different goals your internal communication videos can have, they will likely look very different from each other. If the video should be more about explaining a process or conveying other more complex information, then perhaps an animated explainer video would be the best way to go. These videos are notorious for explaining more complex subjects in an easy way that ensures retention of the information. 

If the objective of the video is more about being personable and building a strong relationship among the members of your organization, then it might be more beneficial to make a video in the style of an interview or a short presentation or speech given by an executive. This format is very good for making people feel approached personally, thus engaging them directly. 

Whichever format or specifics you choose, you should make sure to choose an adequate video length. With attention spans consistently getting shorter, you want to ensure that you do not lose your audience halfway through the video. Of course you should take the time to adequately express the message. Rushing through the content will definitely be counterproductive. But try to avoid making it unnecessarily long. The perfect video length for internal communication is just long enough to comfortably share what is meant to be shared. Try to boil it down to key points in order to avoid an information overload for the viewer. Ensuring a good and informative experience when watching the video will enhance its effectiveness.

Conclusion

When it comes to internal communication, video is an amazing tool that can greatly improve experience and effectiveness. Creating a video for the people in the organization can be a great way to express your appreciation and dedication to them, in addition to motivating them by reiterating the purpose the company is working towards. Communication within an organization is undeniably crucial. So get started today and make use of the most efficient communication tool that engages viewers, enhances retention and creates an experience for your organization!

 

Want to find out more about how you can use videos to enhance your internal communication? Get in touch now!

Creating Explainer Videos for Different Products

Creating Explainer Videos For Different Products

Creating Explainer Videos for Different Products

Explainer videos are a great tool to introduce, reintroduce, or simply to boost your product as a company. The combination of audio and visual elements creates an experience that your audience can enjoy comfortably and efficiently. The viewer receives and retains the information you intend to convey while simultaneously being entertained by an engaging video. And due to the many possibilities in the creation of video content, it is a great tool for many different kinds of products. There is a wide array of possibilities to adapt an explainer video to the product you intend it for. But what considerations should you make to determine how to adapt the video? What should you pay attention to when creating videos for different kinds of products? Let’s take a look at some basic considerations!

Who Is The Target For Your Product

Who should be targeted by the product is a crucial determination to make. In determining this, the perhaps first question will be if the target is a business or a consumer. As the way these two groups make their purchase decisions varies greatly, the right way to approach them will likely be different. While the purchase decisions of consumers often depend on the behavior and motivation of one person, businesses tend to pass the decision through multiple layers, which will make factors such as quantifiable value creation more important. Thus, whether your focus is on selling B2B or B2C will have a big impact on your video creation process.

In addition to the basic distinction between B2B and B2C, consider your target in more depth. The creation of a target persona can be very helpful in this step. The question is: What does your target want to know about your product? What value does it provide for them? What are the target groups’ concerns when it comes to purchasing your product? Which features and benefits will be likely to convince them? Knowing the target audience you are catering to with the product can massively help you in creating the video. Because when creating a video, making sure it will resonate with your target audience is crucial!

What Kind of Product Are You Selling?

The industry you are in will also likely play a big part in the creation of your video. The product you are selling is, after all, the key factor. A video for an online banking service will look vastly different from a video about cleaning supplies. An explainer video for an artificial intelligence tool will look different from one for a catering service. You want to make sure that you create an appropriate atmosphere for your product that enables you to demonstrate its features and benefits. 

The Complexity of the Product

When it comes to making considerations about how to create the best possible explainer video for your product, its complexity will likely be a major factor. How much explanation will be needed for your target audience to understand your product? You want to make sure that the viewer will truly understand the features and benefits you present, not just hear them. Thus, you will need to assess how much explaining will be needed. 

In an explainer video, you can put the focus more towards the product itself or more towards the reason people need it. If you have a highly complex product, you might need to focus more on explaining it and making sure that the viewer understands your concept. If your product is easier to understand, you can turn your attention more towards creating and enhancing the audience’s emotional need for your product. However, in order to feel that emotional desire, the audience must first understand what you are selling.

The Nature of Your Brand

In the creation process of an explainer video for a product, you want to make sure to express your brand in the video as well. The video might look very different depending on your brand personality. As the brand associated is also a crucial part of the product, make sure it comes across. Customers in the modern marketplace do not just buy physical products – they buy the brand and values associated with it. For more information on how you can transport your brand in a video, check out this blog post!

Conclusion

When creating an explainer video for your product, there are a lot of opportunities in the creation process. Thus, you want to make sure to choose the right way for your unique product. For this, it is important to consider the group you want to target with your product, the product itself and how it can be best presented, and your brand. These factors will help you in determining the artistic direction that would be the best for your product. When it comes to explainer videos, there is no real one-size-fits-all approach, because one of the main benefits is the individualization that is possible, creating a unique experience for your audience. Thus , make sure that your explainer video presents your product in the best way possible – The way that is unique to your product!

Videos offer a huge array of possibilities. Thus, when creating explainer videos for different products, you want to make sure to use them in the right way for your product!

 

 

Want to find out more about creating an explainer video for your product? Contact us now and let our team of professionals help you!

Approaches to Localize Your Video Content

Approaches to Localize Your Video Content

Approaches to Localize Your Video Content

In the last post, we talked about the localization of videos, what it is, and how it can help you business. Localizing your videos means adapting them for the different markets you serve. Enhancing mere translation, the process of localization factors in cultural nuances such as language, references, and even visual signals. This is extremely helpful for companies, as it makes the different audiences feel addressed individually. Thus, it makes it easier to create an emotional connection between your brand and your audience. But how can you localize your video content? Which options are there and which one is the best for your business? Let’s take a look at three common approaches.

Captioning and Subtitling

Captioning and subtitling are both approaches in which you display the content of the video as text on the screen. In most cases, they are displayed on the bottom of the screen. While they are similar, however, they are not the same. Subtitling typically refers to putting the spoken part in text, typically because the video audio is in another language. Captioning goes beyond that and also includes a visual description of other sounds (for example when a phone rings and the text shows “Phone Ringing”). This is because captioning is designed to make the content accessible to people who cannot hear the video. So basically, captioning is more of an enhanced form of subtitling that further improves accessibility. 

Using subtitling or captioning to localize your video content is perhaps the easiest approach to use with the lowest cost in comparison to the other approaches. You only need to localize the script and take the cultural nuances of the target market into account. Thus, this approach is a great way to save resources. However, there are some disadvantages. Since you don’t change any of the audio in this way of localizing your content, the audio is not adapted to the new market. One of the key advantages of video content is that it is extremely easy and comfortable to consume. However, if you have to constantly read the text, then you might not be using this advantage to its full potential. Also, focusing your attention on the subtitles might take away from the visual experience the video offers.

Be careful in the creation of captions and subtitles

Also, you want to be careful about how you create the captions/subtitles. While several services, such as YouTube have the option to create automatic captioning, this might not be the optimal way to do it. It is typically recommended to let an expert in the target market review the captions to make sure there are no linguistic mishaps or overlooked cultural nuances.

Dubbing

Dubbing goes a step further than subtitling. In the dubbing process, you create a new audio for the target market. This includes getting fluent or native speakers of the target language to recreate the audio part of the videos. The visuals, however, are usually not changed in a major way. Dubbing is generally very popular. Especially when it comes to TV shows and movies, this is a very common approach to make the content available in different markets.

While this way of video localization requires more resources than captioning or subtitling, it does have many benefits. The viewer gets to enjoy the video experience in their own language without having to read the text. This also allows you to keep nuances in tonality and emphases in the video, which will help you in captivating and really forming a connection with your different audiences. 

Recreation

If you have the desire to go beyond dubbing to adapt your video content to a new market, then recreating the video or parts of it to better fit the other culture might be the way to go. This gives you the option to also change some of the visual signals included in the video. While this approach is not as common as dubbing for example, it is used in some cases. In addition to being the most adapted to the target culture, it is an amazing way to subtly show that you are willing to go the extra mile for your audience. This creates an even more personable relationship with your customers and ensures they feel approached and appreciated.

Mind the Culture

These are the main options there are for the localization of video content. Choosing the right one is an important decision which will largely depend on available resources, the desired impact that you want the video to have, and of course – the target culture.

In some cultures, such as Germany or France, dubbing is very widespread. You will notice that for example on German television, pretty much all content from other countries is dubbed with barely any exceptions. Thus, the people in this market are used to having the comfort of an adapted audio for most content. This might make it harder to reach them on an emotional basis through subtitles.

Other markets, however, might have more of an affinity for subtitling. This is especially the case in many Eastern European countries. There, it might not be necessary to go through the dubbing process as these markets are used to – and often even prefer – the subtitling and the resulting authenticity of the original audio. Thus, when localizing your video, you want to make sure that the approach you use also considers cultural differences.

Conclusion - Localize Your Video for Maximum Impact

Video Content allows for different localization approaches. They vary in the resources they require, the impact they will likely have, and their effects in different cultures. Thus, these approaches all have their own benefits and disadvantages. When choosing one over the other, it is important to consider the different factors mentioned. This will ensure a fruitful localization to the different target markets and help you in creating meaningful relationships with customers from various countries. 

 

 

Want to find out more about how you can create and localize a video to address different markets with it? Get in touch now!

Localization - Going Beyond Translation

Video Localization – Going Beyond Translation to Captivate Your Audiences

Localization - Going Beyond Translation

As an international company, making your marketing efforts available for a broader audience is extremely helpful. Catering to different markets is a challenge of its own that encompasses almost all activities of the organization. And when it comes to marketing, there is no exception. You want to make sure the different markets you serve all feel approached and invited to do business with you. With the huge potential of using videos in your marketing mix, video localization is a great way of approaching several markets with your message – but in an individualized style that will resonate with the various cultures.

What is Localization?

Localization basically means making your content available for different markets. It goes beyond strict translation and considers cultural factors that impact the way your customers will perceive the content. Due to cultural differences, the perception of several factors varies greatly. Things such as colors, signals, or expressions can have different meanings. Cultural norms vary. The appropriate way to say things might be different even beyond the language. People from different cultures express themselves differently. So in order to individually approach these different audiences, the process of localization factors in these cultural nuances.

How Can Localization Help You?

Approaching different markets in the way that will be the most fruitful individually is perhaps the main benefit of localization. Talking to your customers in the way they want to be approached and that feels culturally familiar to them creates an inviting relationship. It also prevents cultural mishaps from occurring that might otherwise make your audience in a certain market uncomfortable. Localization is thus a more targeted approach that will help you in winning over the hearts of different markets in various cultures. Without requiring the resources to create entirely new content, localization allows you to leverage the existing content to reach and captivate new audiences.

What Are the Challenges When it Comes to Video Localization?

Video Localization requires an extensive knowledge of the target culture and the target market. This also makes it rather complex. Especially when it comes to localizing marketing, having a deep understanding of the target culture is extremely important. This will be necessary for you to appeal to the peoples emotions in a way that connects them to your brand. Also, you definitely want to avoid any cultural or linguistic mishaps. At the same time, you want the localization to be specific enough so that the people targeted feel personally approached by your message. And in order to meet these two objectives, knowing how the people in that specific market think and how you can best approach them is key. Let’s take a look at 3 important factors you should pay attention to during video localization.

Language

Language is perhaps the first aspect that comes to mind. However, this goes beyond translation when it comes to localization. People from the target culture might express themselves in a different way than the ones from the source culture. When it comes to different markets, cultural nuances can have a big impact. Thus, you might need to adjust the tonality, change expressions, and rephrase some parts of the text in order to communicate your message efficiently in the new culture.

Visuals

Since videos have an audio component as well as a visual component, localization of a video should consider both of them. You might have to adjust the visuals for them to better resonate with the target country. Perhaps a color you are using is associated with an entirely different emotion in the target culture. Or maybe the characters in your video are using cultural signs – such as hand gestures – that have an entirely different meaning in another country. For example, hand gestures such as a thumbs up might be used to say “good luck” or “well done” in some cultures, but are the equivalent of a middle finger in other ones. Thus, make sure to be careful with these kinds of physical expressions when it comes to different cultures.

References

Oftentimes, we include cultural references for humor, relatability, or as an example. When localizing a video, however, you need to ask yourself: Will that reference still resonate with the new audience? In a globalized world, there certainly are some references most cultures will understand. But they still only make up a small fraction of all references. If you have a lot of knowledge about the target culture, perhaps you can find an equivalent or a counterpart of the reference that will resonate better with the target culture. Ensuring that your different audiences all understand your message and nuances is crucial to meaningful B2C communication.

Conclusion

Videos are an amazing tool in the modern marketplace. However, with the help of localization, you have the opportunity to amplify the impact it will have. Catering to your different audiences in a personal and culturally adapted way will not only significantly increase the number of people you can reach, but it will boost the influence it will have on these people. Localizing your videos will make more people feel included by your brand – Which they are sure to appreciate.

 

Are you interested in creating your own localized video content? Contact us now and let our team of experts assist you every step of the way!

 

For more in-depth information and insights into the world of localization across several industries, also check out the TransPerfect blog!

 

Storytelling Sharing Your Story

Storytelling – Sharing Your Story With The World

Storytelling Sharing Your Story

Stories are memorable and for that reason alone play an important role in marketing. Being able to tell stories in an engaging way is crucial for marketers – and this is where storytelling comes in. A great story captures our attention and stays in our memory. A mere listing of product details does not. People have been telling stories for centuries – we do it to convey knowledge or facts, but also simply to entertain. We are dealing with stories every day. For example, we explain to the salesperson what we are looking for or why we are making a return. Even discussing the past weekend with a colleague or meeting friends for a beer or two are occasions of sharing and telling stories.

Stories can be seen and heard wherever we are. With stories being such an omnipresent medium, storytelling is also becoming more and more important for marketers. People love stories! Tell a great story and your brand will shine – making your business grow. But how do you build a story? How do you make sure it comes across as you want it to? And how do you make sure your story has the biggest possible impact? Don’t worry, the basics of effective storytelling haven’t changed in their core.  Are you ready to create the best story for your brand? Here are 6 tips to get you started:

1. Do Not Overthink It

Stories are for sharing. Don’t keep them in your head. Put them on paper. Find your keyboard and develop some ideas on the screen. Try telling your story out loud and ask someone to listen and give you feedback. The first step to telling your story is to simply get started, which is perhaps the most important step. Stories that are never shared are left untold. 

Another thing not to overthink is the story itself. Do not overcomplicate the story in your head. Make it easily understandable and let the audience clearly see what the point of the story is. Getting lost in details or getting stuck in background stories will likely confuse your audience and they will loose focus and perspective on your main point. The best stories evoke a feeling – an emotional response like a laugh, a tear, anger, sadness, relief, joy, stress. Which leads us to…

2. Have An Emotion In Mind

Emotion is a powerful tool for reaching and engaging your audience. Think about what emotional response you want to evoke with your story. Creating emotion is not too difficult. Using a classic problem/solution story can be a good idea, depending on the situation. There is a problem. It creates stress, anger, or even sadness. Your brand offers the solution. Suddenly, relief, joy and happiness set in. This is a rather easy way to construct a story that will show the audience the basics of your benefits.

3. Address Your Target Audience

Remember that you are not creating this story for yourself. Don’t just include what you like yourself. Who is your customer? Do you have a picture and persona of this particular target in your mind? Be as specific as possible and create a buyer persona: their age, gender, lifestyle, clothing choices, favorite hobbies, all the way down to the hairstyle. Get an overview of their psychographic and demographic information. With all this knowledge, you can address your target in the way that will engage them. The better you know your audience, the better you can respond and cater to their needs. 

4. Make Use Of Sensory Words

Which words awaken your senses? Your sense of taste, smell or touch, your sight or hearing? Words like strong, sweet, sticky, fragrant, sour, and shiny make you feel something immediately. They are evocative. Using them in storytelling brings the tale to life and creates an imaginative image in the heads of your audience. What do you feel when you use jargon and unnecessarily complex words? Not much – so try to avoid overusing these terms from which people have an emotional detachment and focus on a more sensory style.

5. Start With A True Story

If you are having trouble developing a story from scratch, start with what you know. How do your customers use your product or service to solve their problems? What stories do your customers tell about your company? The stories of your employees are also a good place to start. Real stories come with details. The goal is to shorten and simplify these stories and retain what connects emotionally with your target audience – because real life is something we can all relate to.

6. Let people Share Your Story

When you hear a great story, you want to tell it to more people. That’s human nature and social media in a nutshell. So prepare your story to be shared. Using LinkedIn, Facebook and YouTube can be a great medium on which your story could reach a broader audience – not only through your efforts, but also through the engagement of your followers. So share and get your story out there!

Conclusion

In a world so full of stories, being able to tell yours is a great advantage. Especially in modern marketing, storytelling is an important skill to master. The modern customer wants to know more than just the technical details of the product. They want to know more about the brand and the company behind it – They want to know your story. 

So get started today and share your story – because an untold story is a missed opportunity.

Do you want to find out more about how to tell your story? Are you interested in telling your story in the form of an engaging video that captivates your audience? Contact us now!

Boosting Your Business With a Video Pitch

Using a Video Pitch to Boost Your Business

Boosting Your Business With a Video Pitch

When starting and growing a business, the pitch is an extremely important tool. A business pitch briefly describes the business, its concept, and the opportunity. This is very helpful when wanting to quickly present your business idea in order to arouse people’s enthusiasm. Especially if you are a rather new business, getting potential employees, customers, and investors excited about your brand and product is essential. Let’s take a look at how a video pitch could help you with this crucial task.

The Advantages of a Video Pitch

The variety of options the creation of a video gives you is one of the main advantages of this tool. One approach would be to create a video in an interview style. Talk into the camera and explain your idea with the passion it deserves! You could use animation to display processes, statistics, or details that you want the viewer to retain. Whether it’s live-action, animation or 3D animation – Make use of the many possibilities to present the initial problem your business aims to solve for its customers! The incredible amount of options in videos can be a great help when pitching your idea. Take advantage of the many diverse ways to convey the basics of your unique business!

Introduce your brand

This also gives you great opportunities to visually express your identity. Give the audience an impression of the feel and look of your brand! Allow the audience to get acquainted with your style! Letting the viewer familiarize themselves with your brand gives them a lasting impression of your business and allows them to get a better idea of which direction you intend to go in. Thus, you are presenting your brand and your feel to them, building up recognition and awareness, effectively laying the basis for a relationship with your business.

Share with ease - Over and over again

Once the video pitch is created, it contains all the information you want it to include. This ensures that in the pitch, all the information is conveyed – and no information gets lost. The video pitch will communicate your key points to your audience equally every time, without leaving anything out. This continuity allows you to be sure you do not forget anything.

A video pitch can easily be sent to and shared with the target you want to address. Simply send it in a mail or share the link and your target will be able to see it when they please. Making the pitch available to view is extremely easy with the internet. This lets you more efficiently communicate your message to existing and potential stakeholders.

Moreover, a video is easily integrated into your online presence for even further reach. You can include it on your Website or post it on your social channels and thus make it available for more people to see. As an additional benefit, this will boost your online presence as most algorithms favor videos, meaning that even more people will see your pitch.

Different Types of Pitches

Who you address has a big impact on what the pitch should contain and what key points it should focus on. Remember that the different groups you might address will likely view your business from different angles. Thus, their motivation to do business with you will vary greatly.

If you are pitching your Idea to potential investors, one focus point should be why your business is or will be profitable. Including estimations of your target group size, expected market development, and your strategy might be very helpful here. You want to convince the potential investors that your business has high potential and that they are likely to see a positive return on their investment.

In a sales pitch, you will likely put a heavier focus on the benefits you can provide for your customers. Another key point will be the problem you are solving for them. With a strong focus on your offering and your brand, the sales pitch is aimed at getting the target group excited about your product, its features, and its benefits.

Thus, be aware that the target should be kept in mind in the creation process of your video pitch. Make sure that you give the different groups the information that is relevant to them. That way, you ensure the audience feels addressed and their questions are answered in the video.

Conclusion

Video pitches are easy to share, comfortable to consume, and highly efficient in conveying information. They can help you boost awareness for your business, drive sales, and even attract potential investors. Deciding on a certain target group in advance will allow you to further customize the pitch to its needs – Focusing on the key points that are the most important to them. 

Videos give you a massive amount of options in their creation! This allows you to individually customize the video for your idea, your brand, and your business – which makes it the perfect tool to convey your unique pitch.

 

Want to find out more about how videos can help your business succeed? Get in touch now.

Video Manual improve after sales experience

Video Manual – Improve Your Customers’ Experience After The Sale

Video Manual improve after sales experience

We have all experienced this situation: You buy a product or an application. You open it for the first time. And you are overwhelmed and not sure how to proceed. So then, you open the 120 page manual written in precise, technical language and try to find the exact part that lays out the first simple steps – only to discover that this user guide explains them in such a difficult way that one can barely understand them. Let’s take a look at how using a video manual can improve that experience – To let your customers enjoy the full features and benefits of your product from the start.

Creating a Positive Starting Experience For Your Customers

As end-users, this is a very common problem people face after purchase. And this initial frustration often leaves a bad impression in the heads of consumers. In the modern marketplace, more and more companies develop and market highly sophisticated products and applications. Thus, ensuring a positive and smooth user experience is becoming increasingly important as well. You want to make sure that your customer can use your product as soon as possible, with as much ease as possible, and without errors or problems.

Creating a positive starting experience and avoiding initial frustrations for your users is crucial. How your customers perceive this set up process will have a big impact on the customer retention rate and how likely they are to recommend you. But how can you approach this? How can you easily explain the functions to the user without them having to read through your entire manual? And how can you create a smooth and simple way to introduce the new user to your product?

Our Answer? Introduce your new customer to their purchase with a video manual

Why Using A Video Manual Can Help You

Breaking the manual down into simple instructions you can share in a video has enormous benefits. Manual videos are an amazing opportunity to explain to your customers how to set up and use your product. Provide additional value to the users by giving tips and recommendations on how to make sure to handle it efficiently. This will be a great help for them to get started right away – taking the frustrations out of the process.
In addition to giving you the chance to explain how to use your product and thus significantly improving user experience, this after sale benefit allows you to create a personable experience that binds the customer to your brand. View it as an additional stage in the customer journey that gives you an additional opportunity to connect. It shows that you strive to provide value, even beyond the closed sale.
And there is another benefit: By using manual videos to show their customers how to best use their products, companies experienced a massive decrease in the amount of telephone support needed. This only makes sense, as the video manual will handle most of the basic initial questions that might arise after the purchase and explain their answers in an easy manner.

How You Can Use Videos to Introduce Your Customer to The Product

When creating a manual video, there are various styles available. Depending on the product and its nature, some approaches are more advantageous than others. Of course, mixing these approaches might also be a great option in some cases, depending on the individual situation.

For certain products, a simple demonstration that shows a person using the device or application might be the best choice. This will show the viewer how to efficiently use your offering in a very practical way. Other products would be better served with an animated explainer video. Animation is a great tool to use in conveying relevant information the user should have. It has the advantage of being able to show processes and features that would be hard to film. This is especially true if there needs to be further explanation or perhaps simplification to better understand your concept. For some products, especially digital ones like applications, it would probably be best to present them by making a video of the screen and explaining the use through a voice over. This will give the audience an experience that shows them exactly where they find what they need in the application.

As you can see, there is a broad array of possibilities to customize the video manual to fit your customers’ needs when starting to use the product. As is often the case with videos, there are numerous ways to individualize for maximum efficiency in conveying your message. And this is why they are such a great tool to use in introducing your customer to your product: because every product is different – And so is the video that best explains it.

Conclusion

Videos are a great way to enhance user experience after the purchase in order to make a lasting impression. They allow you to simply show your customers how they can efficiently and safely handle your product to get the most value. With the guidance from a good video manual, they can smoothly start using their new purchase and enjoy its full features and benefits. Especially for new customers that are unfamiliar with the product so far, this will create a positive user experience that will be very helpful and highly appreciated.

 

Get started today and delight your users with a captivating and informative video that explains how to use your product and reinforces your brand!


Contact us now and learn more on how videos can supplement your manual and how you can make sure your customers get the best experience with your product!

5 Ways To Transport Your Brand in A Video

Whenever creating content – especially in a commercial context – it is important to consider not only the message put out, but also what the content says about your brand and your personality as a company or organization. This is especially true for videos. You want the audience to receive a lasting impression of your business. Video marketing can be a great opportunity to transport your brand in a video to build awareness and strengthen the viewers’ relationship with your company. In this article, we laid out five of the key considerations to be made when it comes to aligning a video with your companies’ identity.

1. Content

The first, and perhaps most obvious way to transport your brand in a video is through the content. The question here is: what do you want to tell the viewer about you, your product, or your service? And moreover, what does the content you provide tell the viewer about your brand? It is important to understand that watching the video is a crucial touchpoint the viewer has with your brand. Thus, you want to make sure the content you provide is relevant, interesting, and intriguing to the viewer – and true to your brand. 

2. Tonality

After having assessed what you want to tell your audience, it is now time to assess how you want to tell the story. The tonality, in this case, refers to the verbal style you want to use. And this is a great opportunity to let your personality as a business shine through. Perhaps you want to go for a more serious and professional tonality, or a more lighthearted and casual one. Perhaps you want to be provocative, or rather just objectively inform the viewer. The way in which you put the content you want to present into words will have an enormous impact on how it is taken in. And this will ultimately determine how your brand is perceived. 

3. Visuals

When it comes to creating the visuals for the video, branding considerations are crucial. Remember that the impressions you are giving the viewer with the video should also be a reflection or your brand personality. This means that the visuals should support the underlying brand message. Perhaps a minimalistic design with a clean cut expresses your brand the best, or maybe it would be more fitting to go into a busy and dynamic direction.  Maybe a very expressive and flashy design is best for you, or you would rather go for a more reserved approach. 

While discussing the visuals, however, one must not forget the color palette. Here, many companies already have their corporate colors, so it would clearly make sense to make use of them. Highlighting the color to the viewer will improve recognition value of the brand. As colors are connected to emotions in the subconscious according to scientists, it would also make a lot of sense to assess the color palette used in accordance to the content presented, the tonality it is expressed in, as well as the emotions that are supposed to be communicated.

4. Voice Over and Background Music

The voice over and the background music or noises present additional tools that greatly impact the atmosphere of the entire video. The voice you choose to use should be fitting to your brand. Pay attention to the tone of voice that is used and make sure it goes well with your brand as well as your message. Find out more about the importance and effects of voice overs in this blog post. When it comes to choosing background music, be aware that this is a crucial factor in setting the emotional tone in your video. Well-chosen background music should complement the content and the voice over of the video in order to create an atmosphere that captivates the audience. However, be aware that – when choosing background music – it is crucial to align it with both the message as well as the brand.

5. The Ending Sequence

The ending sequence aims to create a lasting impression of the brand in the heads of the audience. It also typically contains the final call to action which is meant to inspire the viewer to act. As you can see, this part of the video is about more than simply rounding up the video: It is about making an impact that will stick with the audience. Thus, it is crucial to make the ending sequence stand out by making it captivating enough to remain in the viewers’ head. 

This is the last chance in the video to create a lasting impression of your brand and its personality – use it wisely. 

Conclusion - Transport Your Brand in A Video

As you can see, there are many ways to transport your brand in the videos you make and let your corporate personality shine. The possibilities are plentiful and broad. Creating and manifesting a clear image of the brand in the users’ head strongly contributes to building brand awareness, client attraction, and long term customer relationships. Thus, make sure to use the various opportunities a video gives you to express your brand and ensure that your video creates the maximum impact for your business.

Contact us now to let us help you in getting your point across while simultaneously strengthening your brand and strengthening the bond between you and your audience.

Using The Full Potential Of E-Learning

The Potential Of E-Learning – How You Can Maximize Efficiency In Training

Using The Full Potential Of E-Learning

E-learning has become a well appreciated tool for various uses. Especially during the events of the last two years, more and more institutions as well as companies have discovered the enormous potential of using this novel approach in order to enhance education, training, and other occasions in which they want to share information. But what exactly are these benefits? How can you further enhance them in order to maximize the efficiency of this learning approach?

What Is E-Learning?

First and foremost, electronic learning – more commonly known as e-learning – is just that: Learning through electronic means. Typically, you can use a computer or a smartphone. It is mainly used in the educational system for teaching purposes and by companies for training purposes. Some firms even offer e-learning modules to potential customers to provide information on their products and thus enhance sales.

Because of its electronic nature, e-learning has the benefit of being extremely versatile. Different people learn by different means. And with this approach, you have the chance to include multiple kinds of media like texts, pictures, infographics, and even videos. This allows you to transport the information in multiple ways to address the different learning types. In between modules, you can add quizzes to let the participant repeat the learned material before being exposed to new material. As you can see, the sheer versatility of e-learning is one of its core advantages. This makes the experience for the user significantly more dynamic and interactive.

 

Why Is E-Learning So Popular?

A major benefit of e-learning is the flexibility you give to the participant. Everyone learns at their own pace – And the e-learning approach takes this into account. Participants can go at a pace they feel comfortable with. If a module is not clear to a user, they can simply repeat it. Thus, everyone can ensure that they get the maximum value out of the course for themselves.

Cost efficiency is another one of the major advantages of this approach. Once the creation of an e-learning module is finished, it can be used infinitely – And with every new participant, the cost per user goes down. 

After thoughtfully creating the modules, they should contain all of the information you need to convey. As you utilize them to train multiple people, they facilitate consistency of the training experience. E-learning ensures that every participant enjoys the same amount, quality, and delivery of information when participating in the same module.

So while the setup of e-learning is certainly an investment, it is a highly sustainable one that increasingly pays off in the course of time.

Discovering and acknowledging these benefits has led more and more companies to integrate e-learning into their training and development processes – With massive success. They found that this approach efficiently increases retention rates among trainees while saving company resources. Due to these benefits and the growing number of opportunities it can provide due to continuous technological progress, the importance and use of e-learning are rapidly growing. And with more and more companies looking to use e-learning, different experts predict an annual growth rate between 10 and 25% for the sector.

 

How Can You Get The Most Out Of It?

The key to conveying information is engaging the learner. Make it fun! Instead of a solely teaching a lesson, e-learning gives you the opportunity to create a learning experience that truly engages the participant. And providing this experience will greatly improve retention and satisfaction with the learning.

Using various types of media in a module ensures versatility. However, there are some types of media that are more effective at achieving the desired results than others. Texts can contain a lot of information, but might be exhausting to read and complicated to understand. Pictures might be easy to understand, but might contain a very limited amount of information. The type of media that is typically the best at engaging the audience is video. By using motion pictures in combination with an explanatory and engaging voice over, you can convey information in a multisensory experience. This allows the learner to retain it through more means at the same time. As a consequence, the participant is engaged on a deeper level and will thus remember a lot more of the information.

Videos - Using The Full Potential of E-Learning

But how can you include videos in e-learning to create an educational experience that will increase retention? During which part of the module can you integrate videos in order to use the full potential of e-learning?

You Can Use Videos in two ways: Firstly, to introduce a module, preparing the viewer for the upcoming information and giving them an overview of the material they are about to encounter. The other way is to use them as classes that present the material that is to be learned. 

Whether used for the former or the ladder, videos are extremely versatile. You could use an animated video, record an interview, or even use an interactive video that enables the viewer to actively participate.  When using videos to teach, you can also show a simulation of a process or have a person demonstrate it. This versatility makes videos an all-rounder in e-learning. Whatever information you intend to convey: There is a type of video that perfectly matches your individual needs.

To encourage participation, it can be helpful to include quizzes about the learned material. You can do this by integrating them during or after the video, or by adding an assessment in the end of the module. Providing certificates after modules and courses after completion leads to additional psychological motivation to excel in the e-learning.

Conclusion

As you can see: The possibilities you have with e-learning are very broad. The options available to enhance engagement and retention are plentiful. Especially when using video in a module, you can make sure to use the maximum potential of your e-learning.

In the end, what is perhaps the most important aspect of learning is the amount of information that is really retained and thus remembered. And in this regard, e-learning has been shown to achieve excellent results. The mix of different kinds of media, especially including videos in this mix, will captivate and engage the audience so that they will remember the information you intend to convey.

 

 

Interested in exploring your options on how you could use videos in your e-learning concept to maximize effectiveness? Contact us now! 

Content Marketing Impact

Content Marketing – Creating Maximum Impact With Your Expertise

Content Marketing Impact

Everybody is talking about it and more and more companies are jumping on board: Content marketing is becoming continuously more popular. What started as the simple idea of providing value as a form of marketing has become a movement that has taken the marketing world by storm. But what exactly is this new approach? How can content marketing be used for maximum impact? And how can it help you generate results? These are the questions we want to address in this blog post.

What Is Content Marketing?

Content marketing is a way of marketing where you provide content to your audience that creates value for them. It goes beyond more traditional approaches where you would rather stay focused on promoting your offering. This is achieved by using the expertise you have in your field to provide additional value for the group you address.

The benefits of this approach are broad: First and foremost, you have the opportunity to establish and maintain a relationship. When using content marketing, you are subtly expressing your commitment to creating value for your customers, even beyond the sole sale. Continuously doing so will strengthen your brand identity and eventually lead to top-of-mind awareness. By creating value with content marketing, you are actively establishing yourself as an expert in your field by sharing your expertise. Finally, the value you create will attract new potential customers. As they might have questions about your area of competence, they will be more likely to find you if you provide answers.

 

Using Content Marketing For Maximum Impact

Content marketing is all about using your expertise to provide value. Thus, the first step to take would be to assess your expertise: What are key topics related to your offering? What are the strengths and key competences of your company? And what are questions that might arise in relation to your product or service? Using these questions and identifying your companies’ area of expertise will give you a great starting point.

Having assessed the expertise you can share, you have now effectively identified the value you can provide. The question that comes up now is in which form you want to provide the content. Content creation is a process with many variables. However, the first elementary decision to be made is about the manner in which you want to share your expertise. You could share it in a blog, a podcast, or a video for example. The possibilities are broad and numerous. However, the best way to provide your content marketing will largely depend on two main factors: the resources you have available and the impact you want your content to have.

While the different kinds of content all have their own advantages and disadvantages, video tends to be the most advantageous when it comes to creating maximum impact. Why? Because watching videos is the internet’s most popular way to consume content. Consumers love to watch videos because it is the most comfortable way to obtain information. Captivating visuals in combination with an engaging voice over grab the attention and provide customers with an easy and entertaining way to consume your content. Thus, using videos in content marketing will maximize the impact this strategy can have.

 

Generating Results

As we have now established what content marketing is and how you can use it to improve your business, let us consider how exactly content marketing can help you generate results. Building a relationship with your audience and creating value for it, while simultaneously sharing your expertise are the key benefits of this approach. But there is more: Integrating content into your online presence is a simple way to significantly increase its attractiveness. Additionally, it allows you to improve your search engine performance, making it easier for potential customers to find you.

These effects are even enhanced when using video content. Many algorithms are actively encouraging the use of videos by placing you higher in the ranks if you include videos. Thus, sites with videos tend to rank higher in search engines like Google, but also on social media sites such as LinkedIn. This will expose your content to more viewers, enhancing the chance to reach leads. A broader audience will be made aware of your company and its expertise, effectively increasing brand awareness and strengthening your brand image.

 

Conclusion

This modern approach is an amazing way to create more value for your audience. Using it will help you broaden your audience and intensify the relationship they have with your brand. Take the opportunity to improve your brand identity and generate leads. Content marketing is becoming increasingly popular among marketers – and you too can use it to enhance your marketing. 

 

 

Do you want to start content marketing by using the most popular form of content? Get in touch now and we will help you share your expertise in an engaging video.