Storytelling Sharing Your Story

Storytelling – Sharing Your Story With The World

Storytelling Sharing Your Story

Stories are memorable and for that reason alone play an important role in marketing. Being able to tell stories in an engaging way is crucial for marketers – and this is where storytelling comes in. A great story captures our attention and stays in our memory. A mere listing of product details does not. People have been telling stories for centuries – we do it to convey knowledge or facts, but also simply to entertain. We are dealing with stories every day. For example, we explain to the salesperson what we are looking for or why we are making a return. Even discussing the past weekend with a colleague or meeting friends for a beer or two are occasions of sharing and telling stories.

Stories can be seen and heard wherever we are. With stories being such an omnipresent medium, storytelling is also becoming more and more important for marketers. People love stories! Tell a great story and your brand will shine – making your business grow. But how do you build a story? How do you make sure it comes across as you want it to? And how do you make sure your story has the biggest possible impact? Don’t worry, the basics of effective storytelling haven’t changed in their core.  Are you ready to create the best story for your brand? Here are 6 tips to get you started:

1. Do Not Overthink It

Stories are for sharing. Don’t keep them in your head. Put them on paper. Find your keyboard and develop some ideas on the screen. Try telling your story out loud and ask someone to listen and give you feedback. The first step to telling your story is to simply get started, which is perhaps the most important step. Stories that are never shared are left untold. 

Another thing not to overthink is the story itself. Do not overcomplicate the story in your head. Make it easily understandable and let the audience clearly see what the point of the story is. Getting lost in details or getting stuck in background stories will likely confuse your audience and they will loose focus and perspective on your main point. The best stories evoke a feeling – an emotional response like a laugh, a tear, anger, sadness, relief, joy, stress. Which leads us to…

2. Have An Emotion In Mind

Emotion is a powerful tool for reaching and engaging your audience. Think about what emotional response you want to evoke with your story. Creating emotion is not too difficult. Using a classic problem/solution story can be a good idea, depending on the situation. There is a problem. It creates stress, anger, or even sadness. Your brand offers the solution. Suddenly, relief, joy and happiness set in. This is a rather easy way to construct a story that will show the audience the basics of your benefits.

3. Address Your Target Audience

Remember that you are not creating this story for yourself. Don’t just include what you like yourself. Who is your customer? Do you have a picture and persona of this particular target in your mind? Be as specific as possible and create a buyer persona: their age, gender, lifestyle, clothing choices, favorite hobbies, all the way down to the hairstyle. Get an overview of their psychographic and demographic information. With all this knowledge, you can address your target in the way that will engage them. The better you know your audience, the better you can respond and cater to their needs. 

4. Make Use Of Sensory Words

Which words awaken your senses? Your sense of taste, smell or touch, your sight or hearing? Words like strong, sweet, sticky, fragrant, sour, and shiny make you feel something immediately. They are evocative. Using them in storytelling brings the tale to life and creates an imaginative image in the heads of your audience. What do you feel when you use jargon and unnecessarily complex words? Not much – so try to avoid overusing these terms from which people have an emotional detachment and focus on a more sensory style.

5. Start With A True Story

If you are having trouble developing a story from scratch, start with what you know. How do your customers use your product or service to solve their problems? What stories do your customers tell about your company? The stories of your employees are also a good place to start. Real stories come with details. The goal is to shorten and simplify these stories and retain what connects emotionally with your target audience – because real life is something we can all relate to.

6. Let people Share Your Story

When you hear a great story, you want to tell it to more people. That’s human nature and social media in a nutshell. So prepare your story to be shared. Using LinkedIn, Facebook and YouTube can be a great medium on which your story could reach a broader audience – not only through your efforts, but also through the engagement of your followers. So share and get your story out there!

Conclusion

In a world so full of stories, being able to tell yours is a great advantage. Especially in modern marketing, storytelling is an important skill to master. The modern customer wants to know more than just the technical details of the product. They want to know more about the brand and the company behind it – They want to know your story. 

So get started today and share your story – because an untold story is a missed opportunity.

Do you want to find out more about how to tell your story? Are you interested in telling your story in the form of an engaging video that captivates your audience? Contact us now!

Boosting Your Business With a Video Pitch

Using a Video Pitch to Boost Your Business

Boosting Your Business With a Video Pitch

When starting and growing a business, the pitch is an extremely important tool. A business pitch briefly describes the business, its concept, and the opportunity. This is very helpful when wanting to quickly present your business idea in order to arouse people’s enthusiasm. Especially if you are a rather new business, getting potential employees, customers, and investors excited about your brand and product is essential. Let’s take a look at how a video pitch could help you with this crucial task.

The Advantages of a Video Pitch

The variety of options the creation of a video gives you is one of the main advantages of this tool. One approach would be to create a video in an interview style. Talk into the camera and explain your idea with the passion it deserves! You could use animation to display processes, statistics, or details that you want the viewer to retain. Whether it’s live-action, animation or 3D animation – Make use of the many possibilities to present the initial problem your business aims to solve for its customers! The incredible amount of options in videos can be a great help when pitching your idea. Take advantage of the many diverse ways to convey the basics of your unique business!

Introduce your brand

This also gives you great opportunities to visually express your identity. Give the audience an impression of the feel and look of your brand! Allow the audience to get acquainted with your style! Letting the viewer familiarize themselves with your brand gives them a lasting impression of your business and allows them to get a better idea of which direction you intend to go in. Thus, you are presenting your brand and your feel to them, building up recognition and awareness, effectively laying the basis for a relationship with your business.

Share with ease - Over and over again

Once the video pitch is created, it contains all the information you want it to include. This ensures that in the pitch, all the information is conveyed – and no information gets lost. The video pitch will communicate your key points to your audience equally every time, without leaving anything out. This continuity allows you to be sure you do not forget anything.

A video pitch can easily be sent to and shared with the target you want to address. Simply send it in a mail or share the link and your target will be able to see it when they please. Making the pitch available to view is extremely easy with the internet. This lets you more efficiently communicate your message to existing and potential stakeholders.

Moreover, a video is easily integrated into your online presence for even further reach. You can include it on your Website or post it on your social channels and thus make it available for more people to see. As an additional benefit, this will boost your online presence as most algorithms favor videos, meaning that even more people will see your pitch.

Different Types of Pitches

Who you address has a big impact on what the pitch should contain and what key points it should focus on. Remember that the different groups you might address will likely view your business from different angles. Thus, their motivation to do business with you will vary greatly.

If you are pitching your Idea to potential investors, one focus point should be why your business is or will be profitable. Including estimations of your target group size, expected market development, and your strategy might be very helpful here. You want to convince the potential investors that your business has high potential and that they are likely to see a positive return on their investment.

In a sales pitch, you will likely put a heavier focus on the benefits you can provide for your customers. Another key point will be the problem you are solving for them. With a strong focus on your offering and your brand, the sales pitch is aimed at getting the target group excited about your product, its features, and its benefits.

Thus, be aware that the target should be kept in mind in the creation process of your video pitch. Make sure that you give the different groups the information that is relevant to them. That way, you ensure the audience feels addressed and their questions are answered in the video.

Conclusion

Video pitches are easy to share, comfortable to consume, and highly efficient in conveying information. They can help you boost awareness for your business, drive sales, and even attract potential investors. Deciding on a certain target group in advance will allow you to further customize the pitch to its needs – Focusing on the key points that are the most important to them. 

Videos give you a massive amount of options in their creation! This allows you to individually customize the video for your idea, your brand, and your business – which makes it the perfect tool to convey your unique pitch.

 

Want to find out more about how videos can help your business succeed? Get in touch now.

 

 

Want to find out more about the world of videos? Check out this post on the many types of video and discover the great variety of ways in which businesses can use videos to boost success!

Video Manual improve after sales experience

Video Manual – Improve Your Customers’ Experience After The Sale

Video Manual improve after sales experience

We have all experienced this situation: You buy a product or an application. You open it for the first time. And you are overwhelmed and not sure how to proceed. So then, you open the 120 page manual written in precise, technical language and try to find the exact part that lays out the first simple steps – only to discover that this user guide explains them in such a difficult way that one can barely understand them. Let’s take a look at how using a video manual can improve that experience – To let your customers enjoy the full features and benefits of your product from the start.

Creating a Positive Starting Experience For Your Customers

As end-users, this is a very common problem people face after purchase. And this initial frustration often leaves a bad impression in the heads of consumers. In the modern marketplace, more and more companies develop and market highly sophisticated products and applications. Thus, ensuring a positive and smooth user experience is becoming increasingly important as well. You want to make sure that your customer can use your product as soon as possible, with as much ease as possible, and without errors or problems.

Creating a positive starting experience and avoiding initial frustrations for your users is crucial. How your customers perceive this set up process will have a big impact on the customer retention rate and how likely they are to recommend you. But how can you approach this? How can you easily explain the functions to the user without them having to read through your entire manual? And how can you create a smooth and simple way to introduce the new user to your product?

Our Answer? Introduce your new customer to their purchase with a video manual

Why Using A Video Manual Can Help You

Breaking the manual down into simple instructions you can share in a video has enormous benefits. Manual videos are an amazing opportunity to explain to your customers how to set up and use your product. Provide additional value to the users by giving tips and recommendations on how to make sure to handle it efficiently. This will be a great help for them to get started right away – taking the frustrations out of the process.
In addition to giving you the chance to explain how to use your product and thus significantly improving user experience, this after sale benefit allows you to create a personable experience that binds the customer to your brand. View it as an additional stage in the customer journey that gives you an additional opportunity to connect. It shows that you strive to provide value, even beyond the closed sale.
And there is another benefit: By using manual videos to show their customers how to best use their products, companies experienced a massive decrease in the amount of telephone support needed. This only makes sense, as the video manual will handle most of the basic initial questions that might arise after the purchase and explain their answers in an easy manner.

How You Can Use Videos to Introduce Your Customer to The Product

When creating a manual video, there are various styles available. Depending on the product and its nature, some approaches are more advantageous than others. Of course, mixing these approaches might also be a great option in some cases, depending on the individual situation.

For certain products, a simple demonstration that shows a person using the device or application might be the best choice. This will show the viewer how to efficiently use your offering in a very practical way. Other products would be better served with an animated explainer video. Animation is a great tool to use in conveying relevant information the user should have. It has the advantage of being able to show processes and features that would be hard to film. This is especially true if there needs to be further explanation or perhaps simplification to better understand your concept. For some products, especially digital ones like applications, it would probably be best to present them by making a video of the screen and explaining the use through a voice over. This will give the audience an experience that shows them exactly where they find what they need in the application.

As you can see, there is a broad array of possibilities to customize the video manual to fit your customers’ needs when starting to use the product. As is often the case with videos, there are numerous ways to individualize for maximum efficiency in conveying your message. And this is why they are such a great tool to use in introducing your customer to your product: because every product is different – And so is the video that best explains it.

Conclusion

Videos are a great way to enhance user experience after the purchase in order to make a lasting impression. They allow you to simply show your customers how they can efficiently and safely handle your product to get the most value. With the guidance from a good video manual, they can smoothly start using their new purchase and enjoy its full features and benefits. Especially for new customers that are unfamiliar with the product so far, this will create a positive user experience that will be very helpful and highly appreciated.

 

Get started today and delight your users with a captivating and informative video that explains how to use your product and reinforces your brand!


Contact us now and learn more on how videos can supplement your manual and how you can make sure your customers get the best experience with your product!



Want to find out more about the world of videos? Check out this post on the many types of video and discover the great variety of ways in which businesses can use videos to boost success!

5 Ways To Express Your Brand in A Video

Whenever creating content – especially in a commercial context – it is important to consider not only the message put out, but also what the content says about your brand and your personality as a company or organization. This is especially true for videos. You want the audience to receive a lasting impression of your business. Video marketing can be a great opportunity to express your brand in a video to build awareness and strengthen the viewers’ relationship with your company. In this article, we laid out five of the key considerations to be made when it comes to aligning a video with your companies’ identity.

1. Content

The first, and perhaps most obvious way to express your brand in a video is through the content. The question here is: what do you want to tell the viewer about you, your product, or your service? And moreover, what does the content you provide tell the viewer about your brand? It is important to understand that watching the video is a crucial touchpoint the viewer has with your brand. Thus, you want to make sure the content you provide is relevant, interesting, and intriguing to the viewer – and true to your brand. 

2. Tonality

After having assessed what you want to tell your audience, it is now time to assess how you want to tell the story. The tonality, in this case, refers to the verbal style you want to use. And this is a great opportunity to let your personality as a business shine through. Perhaps you want to go for a more serious and professional tonality, or a more lighthearted and casual one. Perhaps you want to be provocative, or rather just objectively inform the viewer. The way in which you put the content you want to present into words will have an enormous impact on how it is taken in. And this will ultimately determine how your brand is perceived. 

3. Visuals

When it comes to creating the visuals for the video, branding considerations are crucial. Remember that the impressions you are giving the viewer with the video should also be a reflection or your brand personality. This means that the visuals should support the underlying brand message. Perhaps a minimalistic design with a clean cut expresses your brand the best, or maybe it would be more fitting to go into a busy and dynamic direction.  Maybe a very expressive and flashy design is best for you, or you would rather go for a more reserved approach. 

While discussing the visuals, however, one must not forget the color palette. Here, many companies already have their corporate colors, so it would clearly make sense to make use of them. Highlighting the color to the viewer will improve recognition value of the brand. As colors are connected to emotions in the subconscious according to scientists, it would also make a lot of sense to assess the color palette used in accordance to the content presented, the tonality it is expressed in, as well as the emotions that are supposed to be communicated.

4. Voice Over and Background Music

The voice over and the background music or noises present additional tools that greatly impact the atmosphere of the entire video. The voice you choose to use should be fitting to your brand. Pay attention to the tone of voice that is used and make sure it goes well with your brand as well as your message. Find out more about the importance and effects of voice overs in this blog post. When it comes to choosing background music, be aware that this is a crucial factor in setting the emotional tone in your video. Well-chosen background music should complement the content and the voice over of the video in order to create an atmosphere that captivates the audience. However, be aware that – when choosing background music – it is crucial to align it with both the message as well as the brand.

5. The Ending Sequence

The ending sequence aims to create a lasting impression of the brand in the heads of the audience. It also typically contains the final call to action which is meant to inspire the viewer to act. As you can see, this part of the video is about more than simply rounding up the video: It is about making an impact that will stick with the audience. Thus, it is crucial to make the ending sequence stand out by making it captivating enough to remain in the viewers’ head. 

This is the last chance in the video to create a lasting impression of your brand and its personality – use it wisely. 

Conclusion - Transport Your Brand in A Video

As you can see, there are many ways to express your brand in the videos you make and let your corporate personality shine. The possibilities are plentiful and broad. Creating and manifesting a clear image of the brand in the users’ head strongly contributes to building brand awareness, client attraction, and long term customer relationships. Thus, make sure to use the various opportunities a video gives you to express your brand and ensure that your video creates the maximum impact for your business.

Contact us now to let us help you in getting your point across while simultaneously strengthening your brand and strengthening the bond between you and your audience.

Using The Full Potential Of E-Learning

The Potential Of E-Learning – How You Can Maximize Efficiency In Training

Using The Full Potential Of E-Learning

E-learning has become a well appreciated tool for various uses. Especially during the events of the last two years, more and more institutions as well as companies have discovered the enormous potential of using this novel approach in order to enhance education, training, and other occasions in which they want to share information. But what exactly are these benefits? How can you further enhance them in order to maximize the efficiency of this learning approach?

What Is E-Learning?

First and foremost, electronic learning – more commonly known as e-learning – is just that: Learning through electronic means. Typically, you can use a computer or a smartphone. It is mainly used in the educational system for teaching purposes and by companies for training purposes. Some firms even offer e-learning modules to potential customers to provide information on their products and thus enhance sales.

Because of its electronic nature, e-learning has the benefit of being extremely versatile. Different people learn by different means. And with this approach, you have the chance to include multiple kinds of media like texts, pictures, infographics, and even videos. This allows you to transport the information in multiple ways to address the different learning types. In between modules, you can add quizzes to let the participant repeat the learned material before being exposed to new material. As you can see, the sheer versatility of e-learning is one of its core advantages. This makes the experience for the user significantly more dynamic and interactive.

 

Why Is E-Learning So Popular?

A major benefit of e-learning is the flexibility you give to the participant. Everyone learns at their own pace – And the e-learning approach takes this into account. Participants can go at a pace they feel comfortable with. If a module is not clear to a user, they can simply repeat it. Thus, everyone can ensure that they get the maximum value out of the course for themselves.

Cost efficiency is another one of the major advantages of this approach. Once the creation of an e-learning module is finished, it can be used infinitely – And with every new participant, the cost per user goes down. 

After thoughtfully creating the modules, they should contain all of the information you need to convey. As you utilize them to train multiple people, they facilitate consistency of the training experience. E-learning ensures that every participant enjoys the same amount, quality, and delivery of information when participating in the same module.

So while the setup of e-learning is certainly an investment, it is a highly sustainable one that increasingly pays off in the course of time.

Discovering and acknowledging these benefits has led more and more companies to integrate e-learning into their training and development processes – With massive success. They found that this approach efficiently increases retention rates among trainees while saving company resources. Due to these benefits and the growing number of opportunities it can provide due to continuous technological progress, the importance and use of e-learning are rapidly growing. And with more and more companies looking to use e-learning, different experts predict an annual growth rate between 10 and 25% for the sector.

 

How Can You Get The Most Out Of It?

The key to conveying information is engaging the learner. Make it fun! Instead of a solely teaching a lesson, e-learning gives you the opportunity to create a learning experience that truly engages the participant. And providing this experience will greatly improve retention and satisfaction with the learning.

Using various types of media in a module ensures versatility. However, there are some types of media that are more effective at achieving the desired results than others. Texts can contain a lot of information, but might be exhausting to read and complicated to understand. Pictures might be easy to understand, but might contain a very limited amount of information. The type of media that is typically the best at engaging the audience is video. By using motion pictures in combination with an explanatory and engaging voice over, you can convey information in a multisensory experience. This allows the learner to retain it through more means at the same time. As a consequence, the participant is engaged on a deeper level and will thus remember a lot more of the information.

Videos - Using The Full Potential of E-Learning

But how can you include videos in e-learning to create an educational experience that will increase retention? During which part of the module can you integrate videos in order to use the full potential of e-learning?

You Can Use Videos in two ways: Firstly, to introduce a module, preparing the viewer for the upcoming information and giving them an overview of the material they are about to encounter. The other way is to use them as classes that present the material that is to be learned. 

Whether used for the former or the ladder, videos are extremely versatile. You could use an animated video, record an interview, or even use an interactive video that enables the viewer to actively participate.  When using videos to teach, you can also show a simulation of a process or have a person demonstrate it. This versatility makes videos an all-rounder in e-learning. Whatever information you intend to convey: There is a type of video that perfectly matches your individual needs.

To encourage participation, it can be helpful to include quizzes about the learned material. You can do this by integrating them during or after the video, or by adding an assessment in the end of the module. Providing certificates after modules and courses after completion leads to additional psychological motivation to excel in the e-learning.

Conclusion

As you can see: The possibilities you have with e-learning are very broad. The options available to enhance engagement and retention are plentiful. Especially when using video in a module, you can make sure to use the maximum potential of your e-learning.

In the end, what is perhaps the most important aspect of learning is the amount of information that is really retained and thus remembered. And in this regard, e-learning has been shown to achieve excellent results. The mix of different kinds of media, especially including videos in this mix, will captivate and engage the audience so that they will remember the information you intend to convey.

 

 

Interested in exploring your options on how you could use videos in your e-learning concept to maximize effectiveness? Contact us now! 

 

 

Want to find out more about the world of videos? Check out this post on the many types of video and discover the great variety of ways in which businesses can use videos to boost success!

Content Marketing Impact

Content Marketing – Creating Maximum Impact With Your Expertise

Content Marketing Impact

Everybody is talking about it and more and more companies are jumping on board: Content marketing is becoming continuously more popular. What started as the simple idea of providing value as a form of marketing has become a movement that has taken the marketing world by storm. But what exactly is this new approach? How can content marketing be used for maximum impact and show your expertise as a business? And how can it help you generate results? These are the questions we want to address in this blog post.

 

What Is Content Marketing?

Content marketing is a way of marketing where you provide content to your audience that creates value for them. It goes beyond more traditional approaches where you would rather stay focused on promoting your offering. This is achieved by using the expertise you have in your field to provide additional value for the group you address.

The benefits of this approach are broad: First and foremost, you have the opportunity to establish and maintain a relationship. When using content marketing, you are subtly expressing your commitment to creating value for your customers, even beyond the sole sale. Continuously doing so will strengthen your brand identity and eventually lead to top-of-mind awareness. By creating value with content marketing, you are actively establishing yourself as an expert in your field by sharing your expertise. Finally, the value you create will attract new potential customers. As they might have questions about your area of competence, they will be more likely to find you if you provide answers.

 

Using Content Marketing For Maximum Impact

Content marketing is all about using your expertise to provide value. Thus, the first step to take would be to assess your expertise: What are key topics related to your offering? What are the strengths and key competences of your company? And what are questions that might arise in relation to your product or service? Using these questions and identifying your companies’ area of expertise will give you a great starting point.

Having assessed the expertise you can share, you have now effectively identified the value you can provide. The question that comes up now is in which form you want to provide the content. Content creation is a process with many variables. However, the first elementary decision to be made is about the manner in which you want to share your expertise. You could share it in a blog, a podcast, or a video for example. The possibilities are broad and numerous. However, the best way to provide your content marketing will largely depend on two main factors: the resources you have available and the impact you want your content to have.

While the different kinds of content all have their own advantages and disadvantages, video tends to be the most advantageous when it comes to creating maximum impact. Why? Because watching videos is the internet’s most popular way to consume content. Consumers love to watch videos because it is the most comfortable way to obtain information. Captivating visuals in combination with an engaging voice over grab the attention and provide customers with an easy and entertaining way to consume your content. Thus, using videos in content marketing will maximize the impact this strategy can have.

 

Generating Results

As we have now established what content marketing is and how you can use it to improve your business, let us consider how exactly content marketing can help you generate results. Building a relationship with your audience and creating value for it, while simultaneously sharing your expertise are the key benefits of this approach. But there is more: Integrating content into your online presence is a simple way to significantly increase its attractiveness. Additionally, it allows you to improve your search engine performance, making it easier for potential customers to find you.

These effects are even enhanced when using video content. Many algorithms are actively encouraging the use of videos by placing you higher in the ranks if you include videos. Thus, sites with videos tend to rank higher in search engines like Google, but also on social media sites such as LinkedIn. This will expose your content to more viewers, enhancing the chance to reach leads. A broader audience will be made aware of your company and its expertise, effectively increasing brand awareness and strengthening your brand image.

 

Conclusion

This modern approach is an amazing way to create more value for your audience. Using it will help you broaden your audience and intensify the relationship they have with your brand. Take the opportunity to improve your brand identity and generate leads. Content marketing is becoming increasingly popular among marketers – and you too can use it to enhance your marketing. 

 

 

Do you want to start content marketing by using the most popular form of content? Get in touch now and we will help you share your expertise in an engaging video.

 

 

Want to find out more about the world of videos? Check out this post on the many types of video and discover the great variety of ways in which businesses can use videos to boost success!

Using Videos in Your Sales Process

Using Videos in The Sales Process

Using Videos in Your Sales Process

As an all-rounder tool in internal and external communication, videos can be used in a massive variety of contexts. The countless ways in which you can execute and customize videos offer a huge array of possibilities. But what can videos achieve when used in sales? How can you successfully integrate this tool into the sales process? And how can it effectively help you in driving conversion?  In this post, we will more closely examine how to use videos in the sales process – and what motivations can be found behind using them.

 

The Motivations behind Using Videos in Sales

Of course, the motivations behind using a sales video are diverse. Every situation is different and the way in which each company can benefit from video content varies greatly. However, you can see some general tendencies of why sales people use this tool. Let’s look at some of the most common motives that can be behind creating a sales video – and how they can be translated into the final project.

Explain in easy terms

One motivation might be to communicate a product/service in a simpler form that allows the audience to understand the essence of the offering better. This is especially important for companies whose products and services are highly complex. You want to attract potential customers and convert them. Thus, it is essential to create an understanding among them of what you are offering. Using a video to break down the complexity of your offering into easily understandable elements that highlight the key value of what you are selling can significantly improve the communication with your audience.

Captivate your viewers

Another motivation is to excite and fascinate your audience in a way that will not only impress them – but create a lasting impression. For this, video is an exceptionally good tool because it lets you give a multisensory experience to your audience. The voiceover, the graphics, the background music, the style of animation or production… There are endless possibilities to shape the experience you are offering. And this is exactly why video is such an amazing way to convey your message: because the creation of video content entails so many possibilities to shape and individualize what you want to communicate.

Introduce your brand

Videos give you a unique opportunity to introduce yourself as a brand. They offer a variety of ways to communicate to the audience what your business is about – And how it is that they could benefit from cooperating with you. Present yourself in the video and make sure to communicate everything you want the audience to know. Capture their attention and present them your vision, your values, your mission, and more. Make sure they remember your unique selling proposition that will draw them to your brand.

 

 

Using Videos Effectively in Your Sales Process

As we have now taken a closer look at what the motivations and goals behind using a sales video can be, the question is: how can you successfully integrate it into your sales process? However, the answer is not that simple: The optimal use of the video will most likely be just as individual as the video itself. Thus, there is no one-size-fits-all approach to this matter. A variety of factors will massively impact the best possible approach for your situation. However, there are guiding questions we can give you that will help you in assessing how to proceed:

 

Will you use the video in B2B or in B2C Sales?

There are significant differences between selling to a business and selling to a customer. For instance: Emotions tend to have a bigger impact on B2C purchase decisions, thus appealing to them becomes simultaneously more important. However, B2B purchase decisions tend to go through an approval process, which is why using a lot of facts and showcasing competency might be of higher priority. Thus, whether your focus is on selling B2B or B2C will have a big impact on your video and how you can best use it.

What industries are involved?

Various industries tend to be quite different from each other. A finance company will be very different from a marketing company. An IT company will be very different from a consumer goods company. Considering these differences, two main factors become evident that you should keep in mind when enhancing your sales process with a video: 

Firstly: When it comes to B2B sales, you should keep in mind what industry you are dealing with. This will help you in finding out how to best create and use a video in order to match this industries needs and challenges. 

Secondly: Be aware that the industry you are in will influence what is expected of you during the sales process. The nature of the product you are selling is a major factor that will impact the strategy with which you will integrate your video into the sales process. 

How do your customers make their purchase decision?

Knowing your customer is key. It is important to know how decisions for or against a purchase are made among your targeted group. Are the decisions made on an emotional level or rather in an objective manner? Does an individual make the decision or are more people involved? How much time do your customers typically put into making their decision? And what are the arguments for your product they will likely respond to the most? Knowing about the main factors impacting your customers’ decision process is a great asset. You can use this knowledge to adapt the video to your target group. Highlight the features that are important to them in a way that will maximize the impact on their purchase decision.

At what point in the sales process do you intend to use the video?

Being aware of the process of how your target group makes their decision for a purchase is extremely helpful. This knowledge will massively help in assessing at what stage you want your sales video to address them. A video you show them in the beginning of the process will likely be very different in regards to content and call to action from a video that is intended for the final stages. Therefore, it is important to strategically place the video in your sales process. Showing it to the potential customer will give you the opportunity to address the motivations, doubts, and questions they might have at that stage – which will maximize the impact of your sales video.

 

 

Conclusion

As you can see, video is a great opportunity to enhance your sales process. However, there are many considerations to be made when deciding how a sales video is created and used best. You should first think about your specific motivations and goals. Then you can determine more specifically where to strategically integrate the video into your sales process. In this course, it is very important to keep in mind who your customers are, what they value, and how the process of their decision making goes. 

Using video in sales has enormous benefits – Make sure to make the most out of it!

 

 

Do you need help with making a sales video? Do you want to find out more about the possibilities you have with this tool? Contact us now and let our team of experts aid you.

Want to find out more about different uses for videos? Check out the rest of this blog to learn more about videos – and how they can help your business thrive.

 

 

Want to find out more about the world of videos? Check out this post on the many types of video and discover the great variety of ways in which businesses can use videos to boost success!

How To Determine The Best Platform To Publish Your Video

Data and experience repeatedly prove the importance of videos as a general ‘all-rounder’ tool in the modern marketplace. Whether used for training employees, selling your product, or marketing your brand: Video content is an instrument that has proven itself effective in meeting objectives and enhancing success. Because of this, it has become highly popular and continues to grow. Accordingly, there are various options that come into question when determining the best platform to publish your video: YouTube, Vimeo, Instagram, Facebook, TikTok, Reddit, and many more. The choices seem endless. And each of these options has a unique character that distinguishes it from the others. 

So how should you approach this issue? How can you solve it? And how can you use the variety of platforms to your advantage? Find out here how you can strategically place your video to reach your audience!

 

The Simple Way Out?

Perhaps the easiest, most obvious approach would be to just publish the video everywhere you can. This is admittedly not the worst approach. It might help to gain the greatest amount of total views possible and maximize audience size. However, it comes with a set of challenges, especially regarding the video format and activity consistency across all channels. Also, leading marketing experts tend to recommend a more targeted approach. Finding your target niche and targeting it more specifically has been shown to be way more successful in recent years. So while your audience might be enormous, the number of potential clients in that broad audience will likely be slim.

 

A Targeted Approach

Thus, a more targeted approach will presumably be way more beneficial for you. With a few considerations, you might be able to identify where your brand and your video will shine the brightest. There are numerous factors that can impact this decision – all the way down to personal preference. Let’s lay out some fundamental aspects that should be considered not only when assessing where to post your video content – but also when determining how to prioritize each of the channels chosen.

Existing online presence

The perhaps first factor to consider is the existing online presence of the company. Which channels are there? How successful are the different channels? How are they developing? And what is the strategy behind the use of these channels?

If there is already a well-established channel, it would definitely make sense to make use of this channel when publishing new content. Opening up a new channel is a rather strategic endeavor. Thus, do not take it too lightly. Using the already existing channels should take priority in the consideration for publishing.  However, it should be periodically assessed whether the existing channels are still the optimal strategic choice for the company. As the social media landscape evolves, they might need to be reassessed.

Target country

The use of the internet tends to become more and more similar from country to country in a globalized world. However, there are still considerable differences. There are differences in the degree of social media penetration of the population, in the preference between social media channels, as well as differences in the motivation of people to use social networks. These differences require marketers to look deep into the market they want to reach. Part of this is also to closely monitor its development. This analysis of the internet use of the market will give you great insights. These findings will be enormously helpful in answering the question of which strategy will generate the best possible results – and what channel will be the best platform to publish your video.

Target audience

The perhaps most important factor in the decision or prioritization of online channels is the target group that you would like to address. After all, reaching this group with your video is the main goal. It is extremely helpful to gain knowledge of where your target group spends its time online. If you are a B2C company whose main target consists of university students you might consider and prioritize different channels than a production company with a focus on B2B customers. It is important to be aware of these differences. Aim to understand the contrasts between the groups and build a strategy that considers these factors. The goal is to maximize the reach among the relevant target group by aiming your video towards them on a platform they are actively using.

Conclusion

Ultimately, one could say that the question about the best platform to publish your video is best answered by using three steps: 

1. Considering and assessing the available channels

2. Analyzing the group you want to target and their online behaviors

3. Combining the insights won in the prior two steps in order to maximize your reach and impact among your target audience. 

Following these steps, you have taken the main factors that should impact your decision into account. Since the platforms at hand are so different in their nature, it is helpful to make these considerations and to reflect the purpose for your video. Besides the platforms, always remember that your website is always a great place to publish your content. Not only does it make your website more informative and enhances content diversity, but it has a massive impact on how your website is found and how it is used.

Video content can be a great asset to your online presence and with the gained knowledge on what considerations to make, you can maximize the impact it will have.

 

Do you have concerns about where to publish your video content? Get in touch with us so our experts can help you make the most out your video content and find the place where your brand can shine the brightest.

How To Make Your Explainer Video As Effective As Possible

Videos are certainly a highly efficient tool for information transmission. According to various studies, video allows us to retain a message way better than other mediums. This shows us how enormous the potential of using videos as a learning tool really is. When it comes to making an effective explainer video, however, it is important to assess how they can provide the maximum possible value. In this article we will analyze two key factors which will mainly determine the impact the video will ultimately have.

 

Content - What to tell your audience

What messages exactly you will give the viewers is, of course, highly individual. However, you want to make sure that the information you convey is prepared correctly. Assess questions such as: What do you want to present? Which means will you emphasize in in the video to present different fractions of the information? And how will you get your audience to understand your message? These are very important considerations when making an effective explainer video. So be sure to thoroughly think them through to get the best out it.

Information load

First of all you want to make sure that there is not too much information in one video. Otherwise, this might overwhelm your audience and thus lead to a dampened learning experience. It might also be beneficial to weed the information beforehand, meaning to concentrate on the key points and messages you want to share and to cut out information that would distract from that. Make sure that the entire explainer video is aimed at presenting the identified key messages and irrelevant information is avoided.

Key messages of your effective explainer video

It is important to ensure that key points are recognized as such by your audience. You can achieve this by marking important images or phrases in the video or accentuating them through the voice over. This helps direct the attention of the viewer to crucial messages throughout the video. Keep in mind that the most memorable parts of the video are also the most likely to be remembered.

Which info is best presented in which way?

Be aware that when making a video, you have auditory and visual tools at your disposal. Admittedly, this might seem rather obvious. But this presents an essential part of the reason why videos are so efficient at transferring information. In order to communicate the information, you can either concentrate on visually presenting the information, focus on auditory factors, or you can combine the two in order to create a multisensory learning experience that transports the information you intend to provide. However, some aspects of your message will be easier to present one way of another. Make sure to keep this in mind when considering the information architecture of your video.

 

Engage your audience - How to tell it

After having assessed what information you want to provide, the task is now to present it in a way that captivates your audience. In order to take full advantage of the value an explainer video can provide, it is important to make sure that your audience is engaged in the video. You want them to take in the full learning experience. Here are some fundamental recommendations.

Determine the length

A central question here revolves around the length of the video. In order to keep the attention of the audience, the explainer video should not be too long. As attention spans are continuously getting shorter, it makes sense to keep the video short as to not lose the audiences focus. On the other hand side it is important to consider the content and message you address. An effective explainer video should be long enough to comfortably contain the key points you want to bring across, but not unnecessarily long.

Avoid Monotony

In the creation of the video, it is essential to avoid monotony. Monotony causes the viewer to lose interest in the video very quickly. In order to counter this, engage your audience. Approach them in a personal and conversational manner to make them feel addressed. Do not talk too slow and aim for a vivid atmosphere, transporting your enthusiasm for the topic to your viewer. Make sure to know your audience – And know the best way to address them.

Use all the crayons in the box

Another way of engaging your audience is to make use of auditory as well as visual sensations in order to keep your audience with you. While this mix can also help to more efficiently transport information to the audience, one should not be forget that it can be used to further captivate the viewers attention in the video as well. Make use of your options to turn this learning tool into an actual learning experience. Keep the audience invested from start to finish. As a multisensory medium, explainer videos have unique potential of using various ways to get and retain the audience’s attention – so make sure to use them.

 

Conclusion - Creating the most effective explainer video

It is evident that the use of explainer videos can have huge benefits for the overall learning experience, as well as for the results. In order to get the most out of this potential, however, it is important to make sure that the content is carefully considered and engagingly presented. Following the guidelines laid out in this article will be a great aid in ensuring the effectiveness of your explainer video.

 

Get in touch now – and let us at Propulse video help you create a video that captivates your audience.