Videos are an absolute hype, if not already an absolute must. The social networks are booming, after Snapchat now follows Tik Tok and Reels. Everybody loves it and everybody wants to be part of it.
The creation of video content comes with many challenges. One of the most essential ones? Writing the perfect script! Creating an engaging script as an outline for your video is crucial to the effect it will have. To help you with this difficult task, we created this post. Learn the step by step process of how to make your script a success.
Write a video brief first
Writing a video brief is your basis when it comes to creating a video script. Without this, it is almost impossible have an overview of the project. Everyone that will work on the video will understand what the project is all about really fast with a video brief.
In the brief you should be answer to see those key points:
- What is the purpose of your video?
- Which action do you want your viewers to take?
- Who is your audience and how they behave?
- What value is your video bringing to your audience?
- Where? Which distribution channels are you going to use?
Turn your message into a story
Don’t Just Use Words.
Do Several Script Readings: Proofread everything
After preparing a first draft of the script, ensure it is well written and the story is logical and appealing to customers. In order to make this achievable you should read it multiple times. Letting different people check it as well ensures that the script is clear and without mistakes. Read the script out loud and get feedback from people. And remember: For the perfect script you need to take your time.
The perfect script for your viewer
Be aware who you are addressing! Making sure that your audience will perceive the video the way you want them to is essential. Thus, knowing the viewers is key! This is extremely important to keep in mind in the entire creation process.
Engage engage engage.
Make sure that the customer will like the video and can project himself in order to buy the product later.
Take risks in order to be different and don’t hesitate to contact us as we have expertise in this area and can be useful. Here is a sample of our portfolio.
Use LinkedIn for Marketing
LinkedIn is one of the best marketing tool someone who do business or companies can easily use to improve marketing of their businesses, search for leads, recruiting or get more engagement. Used properly and with a good strategy it can become a powerful social media to use.
With LinkedIn you can connect your brand with over 660 million professionals around the globe.
How to get more visibility into the LinkedIn feed and use LinkedIn to improve marketing of your company?
According to LinkedIn,
The LinkedIn algorithm has two primary goals:
– To prioritize relevant content
– To promote engagement
Then we can ask ourselves, how to take advantage of the algorithm?
LinkedIn members spend 3x more time watching video ads than with statics sponsored content (photos, text, etc.)
Company page videos generate 5x more engagement than with other types of content.
It appear that videos are part of the equation and the way to go when it comes to using the algorithm in the most efficient manner on LinkedIn.
LinkedIn, like pretty much every social channel, put a huge interest into native videos into the newsfeed, so better stop YouTube clips and start to upload native videos.
The more you are good at using the algorithm the better the leverage of your content will be.
It's why you should add videos to the content you create, concerning this, take a look at our article
There are three types of LinkedIn video that can be created;
1) The embedded videos, basically share a link with a video from another video-hosting platform like YouTube. This strategy work really well but is not the best.
2) The LinkedIn “native video”, it is a type of video that you upload directly to the LinkedIn platform, this type of video auto plays in-feed so there is even more chance to grab attention from people. It is proved that this kind of videos is far more powerful than the embedded videos.
3) LinkedIn video ads are sponsored company videos that appear in the LinkedIn feed. Video ad campaigns have more potential to increase brand awareness and lead generation since they are typically served to a more targeted audience.
Make it Professional
A study by LinkedIn found that videos short videos reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018).
While most people are likely to finish watching shorter videos, long-form videos can be an effective way to tell a rich story about customer success, your brand, or an exclusive offer.
LinkedIn encourage to share videos with a high-level of quality to make new connections and creates new opportunities. For example giving an insider look at your industry, showing testimonials, your activity or showing off a new product your startup just launched. Having quality equipment and software for videos is really important and it is the key to create powerful and appealing videos. A good option is to take advantage of agencies in video production like PropulseVideo, concerning this you can take a look at our portfolio or you can Contact us
Feel free to take advantage of our qualified team and bring value to the table for your company.
You have some questions about video production you really need the answers to? Don’t worry, we’ve got you – Go ahead, read our FAQ’s!
You see on the internet, businesses that invest in training videos, and you wonder why you should not stick to your usual training session with a personal trainer? Here are the reasons!
Discover the new office of Propulse Video and how we moved to the TransPerfect building! We will introduce you to our old and new office!