HOW WE TACKLE CHALLENGES
Insurance
Allianz Partners wanted to address insurance companies and Neobanks looking to improve their range of insurance and assistance services. The insurance sector is not the sexiest, so it was a challenge to deliver their message in an engaging way.
Through this video, we helped Allianz Partners develop its attractiveness on a B2B services catalogue by making the subject likeable. We aimed to immerse the target audience from the first few seconds into the fantastic journey of the character, Mr Stuff Happens, who is undoubtedly not alone in needing insurance on a daily basis… We follow the inconveniences experienced by Mr Stuff Happens and using humour, we showcase how Allianz Assistance services can support clients, and why other organisations would benefit from using their services.
Institutions
In 2019, the European Commission launches the hashtag #RaiseYourPencil. Through this hashtag, the continental organization aims to raise awareness among the European population about the lack of access to education that many children around the world suffer from. The explanatory video was to be created in less than a month.
Education is a universal right and the European Commission devotes a significant part of its budget to it. Through this video with its original graphic style, the European Commission has found a simple and effective way to convey its emotional message. The use of this sketched design not only appeals to the central theme of the video, children, but also directly correlates to the tagline of the campaign, #RaiseYourPencil.
Automotive
Audi wanted to introduce a new service that automates the scheduling of service appointments. In order to demonstrate the ease of the new application they were introducing, it was important to present the platform clearly and effectively in order to familiarize users and improve customer experience.
Using clear visuals with a streamlined graphic style adapted to the Audi brand, our video effectively explains how to use the app with straightforward instructions. The new platform is presented in an appealing manner and encourages clients to utilise the application, highlighting Audi’s excellent customer service.
Retail / Sports
Decathlon wanted to attract intelligent and dynamic individuals to join their IT department. To make the department sexy and appealing, they needed to showcase the exclusive experience of being a part of the company, as well as effectively communicate the requirements for joining the team.
We created 2 videos to show the importance of the IT team and skills needed, with informative visuals which have inspired recruitment: the longer version allows Decathlon to explain in detail the different jobs in their IT department, showcasing the opportunity to join their incredible team of engineers. This video will be broadcasted at all trade shows and during presentations in schools. The short version is intended for social networking sites and the HR website, which gets 1 million hits per month!
Legal
In 2020, AVOCATS.be decided to redefine its marketing strategy in order to reach the maximum number of potential clients. Producing a promotional video was the perfect opportunity for them to develop their visibility in an educational and attractive way.
We worked on an engaging story that puts the client at the heart of the lawyer’s concerns. The client-lawyer journey is the focus of this explanatory video, where we see a lawyer who accompanies his client, regardless of his situation and the problems he encounters. The colourful environment and lush landscapes allow the audience to embark on a wonderful adventure.
Retail / Luxury
Yves Saint Laurent, a French luxury brand of international renown, wanted to create a promotional video for the launch of their new line of cosmetics.
In order to provide a quality video that would correspond to their needs, we worked in 360° project management including format-selection, location scouting, administrative work and casting.
Live action enabled the brand image and values to be conveyed effectively; luxury and elegance were emphasised by the different elements of the video. Also, the brand could be promoted in a subtle yet eye-catching manner as the perfect compliment to their ready-to-wear clothing line.
Data
Culture of Insight
Culture of Insight wanted to present their service in a clear and concise manner to their clients. However, explaining complex professional activities can be difficult, such as those in the data sector.
In order to create a high-quality video everyone can understand, we decided to create a 2D video, using motion design to explain their services in a simple and eye-catching manner. The use of a 2D video also created dynamism and fluidity thanks to the tailor-made design and animations.
IT / SAAS
S4M helped HP set up an advertising campaign on mobile phones to promote the release of their new computer. Their objective for this video was to get a complete visual overview and report of the campaign’s results.
To do so, we mixed three different formats. First, stock footage of the target demographic using their phones was used to show the essence of the campaign. Then, 2D motion graphics were used to explain the campaign’s function with clearly reported statistics. Finally, we incorporated a filmed interview of the region’s Chief Marketing Officer, in which he describes the tools used to achieve those results.
Consulting
The firm Cylad, specialising in consulting, wanted to present their company and an event that they organized.
To deliver a high-quality video that met their objectives, we took care of everything from beginning to end, allowing our clients to focus on ensuring that their event ran smoothly. We opted for live action as it was the best way in which to present Cylad’s event. This video format also enabled us to present the company in an eye-catching and dynamic way. We added interview sequences to give more information about their professional activities, adding that final touch to make the video entirely comprehensive.
Automotive
Renault SA is a French company that manufactures cars, commercial vehicles, trucks, tractors and aircraft engines. We recently made a 2D motion design video. The purpose of this video is to promote their new loyalty program MyRenault, highlighting its advantages.
In order to perfectly meet the expectations of the company, we created a short video of around 90s in order to hold the viewer’s attention through from the beginning to the end. The video contains many typographic integrations to emphasise the programmes’ benefits and a rich color palette was used to attract the viewer.
Human Resources
Master HR is a multinational provider company specializing in human resources and recruitment. We recently made a 2D video in motion design to promote their company, their new management support tool, a GDPR compliance psychometric test solutions for HR data, as well as the benefits to become a master business partner.
To effectively meet the expectations of the company, we created a short video of 1:39 mn to explain the idea of this company straightforwardly. The color tones are consistent throughout the video to maintain visual stability. Various typographic information appears throughout the video to highlight their HR tools.
Engineering
Efficacity wanted to present a new project that hundreds of research engineers worked on: TEX, or experimentation territories. They are innovative solutions to build and develop tomorrow’s cities.
We respected a clear graphic chart matching TEX’s values: the pastel green and blue remind viewers of their ecological and innovative ideals. After discussions with the company, we decided to opt for a design with thin, refined lines, using continuous movement with fewer cuts. This was to boost and emphasize the test’s objective, which was followed up with an expansion on what the project was about.
Information Technology Services
Black Pear is a tech company that strives to make healthcare systems simpler and more efficient. The company has created Black Pear Core, a digital system designed to help healthcare professionals in patients’ treatment. From patients to NHS CEOs, managers, GPs, clinicians, nurses, carers and even healthcare charities, Black Pear Core aims at giving the right information about a patient at the right time to the right person. This is achieved through transmitting patient data that is updated live, which helps to facilitate treatment, reduce time-waste and avoid vital information being lost.
Black Pear wanted to introduce their system in an engaging and captivating way and make their complex software something understandable to everyone. Thanks to our expertise in technology and software, our professionalism and our ability to offer a large range of different styles, combined with our expertise in the health sector due to various videos we created for health companies, we were able to create a high-quality video in 2D for Black Pear that fitted with their website and image. The motion-graphics, and animation we used, enabled an easy understanding of their business as an effective and quick-to-use tool that facilitates the decision-making process of health professionals without neglecting the data security of every patient.
Life Sciences
Immunitrack is a Danish company who assist biotechnology and pharmaceutical companies in producing new biologics and vaccines faster, cheaper and safer. They created a special platform called NeoScreen®, that helps other companies to check if their therapeutic would cause unwanted immune responses in patients, thereby improving their products and reducing risks. But how exactly does this platform work?
Immunitrack wanted to have a video explaining this complex platform to their target audience. This is where Propulse Video came in. We created a 90s video for them explaining how NeoScreen® works. This video is a good example of an explainer video. The script is written very clearly, which makes the platform very comprehensive. This video led to an increase in requests from companies who wanted to find out more about how Immunitrack could help them with their drug development projects.
Human Resources
XpertHR is an American company specializing in human resources, providing solutions, authoritative insights and practical tools for companies. They have built a large database with useful information at Federal, State and Local levels in the United States.
The video was made to promote their human resources solutions and showcase new tools. It was important to highlight different tools that help facilitate the HR team, making all the difference in human resources management. The main purpose was to increase brand awareness and show other companies the multitude of tools XpertHR provide, to support the HR team from recruitment to retirement. We created a 60s animation (motion design 2D) to introduce their business in a captivating and engaging way. Keeping in line with their objective, we integrated their offered tools and solutions into a clear video, following the company’s colour branding. With our experience as well as our expertise in creating animated videos for the human resources sector, we were able to create a 2D video that fitted perfectly with XpertHR’s expectations.
Engineering
FRAKO is a market-leading German company offering safe and reliable network solutions. They have developed, manufactured and sold switchers and parts since 1928. With over 120 employees and sales representatives in many countries, the company takes pride in delivering products that are always of outstanding quality.They reached out to us for help in explaining their new product, a Power Quality Controller. Having seen similar explainer videos online, they decided to contact us, especially as we are experienced in producing such technical videos for the industrial sector.
Their main goal for the video was to explain their product in an easily comprehensible way for potential customers. In early discussions, the necessity to simplify the complex product process became clear so as not to discourage viewers. A clearly understandable presentation heightens the probability of improved sales, which was another one of their objectives. We used a light and descriptive tone to inspire trust in FRAKO and their new product. We also kept the video no longer than necessary, staying under 120 seconds to ensure that the viewer’s attention will be kept. During our pre-production we discussed in detail the lengths for the individual setting walkthroughs while we still had a focus on keeping the details as simple as possible.