Considering the sheer amount of research done on colors, we can now pretty clearly determine which effect and impression the use of a particular color will have on the observer. It has even been determined that the colors we see can have an impact on blood pressure. And with these existing insights, marketers can make conscious use of this tool when it comes to creating content – or more specifically, visuals. In the process of the creation of videos, emotionally appealing to the audience is crucial. As a marketer, you want the viewer to feel emotionally engaged in the video, as this will create a relationship and ensure memorability.