The David versus Goliath Fight of 21st Century Media Advertising
The battle in media between video and text advertising has been going on forever. It probably started when the Lumière brothers had their first public screening of their short films – and it’s been an ongoing war ever since. The world developed and so did film. Amongst the better known formats, we’ve moved from VHS to DVD. And nowadays we can watch videos and films without any special devices. It is therefore not surprising that text advertising has suffered from the emergence of a younger and more dynamic player: videos. Text continues to form a vital part of modern day advertising. However, studies show its persuasiveness is on the decline as less information is transmitted. But how has this development started? And how will it continue?
Media Channels and Their Significance are Constantly Evolving
Social media is where the youth meets their friends. Gone are the days of meeting on the street to play – online chat rooms are the new playgrounds. With millenials being the first generation exposed to this phenomenon and now rapidly approaching their mid thirties, this online-focused lifestyle has reached the business circles. “Mouth to mouth” was how most information used to spread. Today, you either tag friends in posts or you are tagged. You follow accounts to stay updated, or you yourself are followed. Companies these days must uphold their online presence in an impressive way – it is not enough to have merely created a website on WordPress anymore. Businesses have got to get with the times and now that means video advertising.
Video advertising use rises rapidly - Unlike the popularity of text
The statistics speak for themselves. It is estimated that in the next two years online videos will gain even more popularity: By 2022 video will make up 82% of all consumer internet traffic. Even now in 2020, there are close to one million(!) minutes of video crossing the internet every second. 72% of consumers would rather learn about services or interesting products through a video than through text. Ten times as much information is retained watching a video compared to reading a text. Therefore, it is not surprising that today up to 60% of both B2B and B2C marketers use video. It becomes evident that video is, while already present, only emerging and accelerating in marketing strategies.
A conjoined strategy of text and video is the way to go in advertising
While text continues to be a strong asset for media marketing since it covers the worlds of digital and print media alike – video is definitely the better choice to stun your audience and keep with the trends. Companies need to acknowledge this and adjust accordingly. If this blog post sparked your interest, feel free to contact our team for a quote to keep your company ahead of the competition. If you would like to hear more about different types of videos and what we at Propulse Video offer, check out this post!