Emotional content in advertising

Emotional content in advertising can be a powerfull marketing tool if used correctly in your promotional videos, it can hook your viewers to your advertisement, as well as add dept to your storytelling, it can even have an effect on your overall branding.

Why should you video advertise in the first place

It’s the best way to showcase your product in his best light, as well as to do a bit of storytelling for your product which gives you room to build your branding, video advertising gives you the freedom to reach your audience through audio and visual elements to appeal to multiple senses. This freedom also allows you to make content that will be focusing on emotions or facts depending on the message that you want to emit and the impact you want to do on your audience. 

Emotional Appeal in advertisement

All storytelling, music, visuals, can reach consumers’ emotions. That’s because as mentioned above, emotions can help consumers understand and accept the advertising message.All storytelling, music, visuals, can reach consumers’ emotions. That’s because as mentioned above, emotions can help consumers understand and accept the advertising message.

What emotion works best to reach your audience

Negative emotions can be as effective as positive emotions, in fact, they can be even more effective than positive ones, as, for instance, Fear and pride are among the best motivators. For instance, if you’re doing a road prevention campaign, you can transmit a lot of sad emotions and fear to your audience to impact them and make them realize the dangers of driving.

The thing you should worry about for the emotion you want to transmit is that it must be aligned with your target, make sure that the reception will be somewhat positive, it’s easier said than done, but to explain clearly, don’t transmit fear in a show for a toddler. Now try to apply this logic with your audience.

 

Are emotions always nessecary in advertisement ?

Even though emotions can be a powerful motivator for targeted audiences, sometimes it´s not necessary as a consumer may just need to know if an ice cream brand has their favorite flavor to conclude a purchase. Therefore, sometimes you can be perfectly fine without

How to choose between positive or negative emotions ?

Emotions can be associated with your brand, for instance coca-cola is associated with sharing, happiness with your close ones even if it’s just a soft drink, therefore, the message you want to elicit should fit your branding

How long should your emotional advertisement be ?

Size does matter here! As long videos fit the emotional approach. Even if drop-off happens due to videos being too long, it’s not enough to put aside this Format. 

Has a Huffington post discovered that 2/3 viewers stopped watching a 30-second video just after 10 seconds?

 Whereas in a 2min30 long video they stopped watching after 39 seconds, even if the percentage of the video seen by the viewer is better for the short video, the long video format is still a better choice for your emotional content as you can’t tell much of a story in 10 seconds which you will need to do if you want to emotionally reach your viewer’s. 

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