Video marketing for SEO is a fantastic tool for helping the website outperform its online competitors. Did you know that video websites are 53 times more likely to appear on Google’s first page of results?
Video marketing helps you to boost your SEO content and earn higher rankings by meeting search engine expectations. Here are three ways that videos can help you develop your content and ranking.
1. Videos improve the depth and quality of your SEO content
Search engines like Google want to rank for quality content that answers searchers’ questions and provides valuable information. Videos help contextualize your content and provide useful visuals for website visitors.
Telling people what you have is great but being able to show and prove them how great it really is with a video is sure to leave an impression on their minds.
Video content for SEO helps you produce in-depth, quality content that ranks high in search results and gives you an edge over your competition.
2. Videos improve user experience (UX) and time spent on your site
Videos also help break down walls of text on your site to engage users and ensure they have a good experience on your site. They also encourage people to spend more time on your site.
Attractive and relevant video content will also help increase dwell time on your site – the time people spend on your pages before returning to the result page. With SEO videos, you can improve what you already have and engage your audience to stay on your site.
Ultimately, when people spend more time on your site and have a good experience, it sends positive signals to search engines – and they will rank your content higher in search results.
3. Videos help you gain more backlinks
Over 90% of people share videos they have watched online.
This means that video marketing allows you to gain more relevant backlinks to the content on your site. Since the number and quality of your backlinks has an impact on rankings, this is a huge benefit of video marketing for SEO. Indeed, 46% of a site’s ranking is determined by links.
A study found that about 91% of the pages in their content crawler do not get traffic from Google. The main reason? Lack of backlinks.
If video for SEO marketing can increase backlinks and engagement with your content and site, why not dive into it? By creating relevant and engaging videos, you will see a strong increase in rankings and traffic to your site.
How to get started with video marketing for SEO ?
1. Tailor video content to people who want it
The first and most important thing is to create video content that resonates with your audience.
While you want your content to rank well in search results, it is important to remember that you’re creating videos for real humans – people interested in learning more about your business. When you create content, especially a video for SEO purposes, you need to tailor it to the people who are going to search and watch it.
If you are unsure of your target audience, just think about who you are selling to. Who follows you on social media, shops in your stores, shares your posts and other content, and would be interested in the content you create? Build your buyer persona. Knowing who will watch your video and “feed” them will make your video SEO content more effective.
2. Add SEO keywordsRecognize when it's time to recruit actors or find "talent" in-house
Keyword research is a basic tactic when it comes to shaping your SEO strategy, and it’s also crucial for creating SEO video content. It is especially useful when it comes to creating a title and description for your video.
You don’t have to be a video SEO expert to do keyword research (although having a team of experienced SEO professionals certainly helps)! There are many tools available to help you research keywords related to the topic of your video.
When writing the title and description for your video, you should make sure to include your main keyword and related keywords. It’s also important to write a title and description that makes someone want to watch your video. Use vocabulary that makes you want to learn more, keep your keywords in mind, and keep it simple, don’t use too many specific words.
3. Include video transcripts for SEO
Putting a transcript of your video on the same page as the video will give search engines more information to contextualize the video. Because search engines cannot “read” video content, transcripts provide the textual content necessary for indexing and higher rankings.
As a bonus, the combination of video content and written content will help you attract a larger audience. It is said that 80% of internet users will watch a video on a site, and 20% prefer text. By displaying both video and text elements, you are meeting 100% of your audience’s content consumption preferences.
4. Promote video content as part of your SEO strategy
While creating great website videos are key to your SEO strategy, it’s important to remember that posting the videos isn’t the last step. Just as it’s essential to research keywords, it’s crucial to research potential ways to increase the number of video views on your site.
Quality video content has the potential to earn quality backlinks – and taking the initiative to reach blogs and websites on demand will help you rank even faster.
You can also share your video content with followers on social networks and send it directly to subscribers through newsletters and other email campaign.
Promoting your video content will complement your SEO efforts and increase traffic to your website.