The first and most important thing is to create video content that resonates with your audience.
While you want your content to rank well in search results, it is important to remember that you’re creating videos for real humans – people interested in learning more about your business. When you create content, especially to boost SEO with video, you need to tailor it to the people who are going to search and watch it.
If you are unsure of your target audience, just think about who you are selling to. Who follows you on social media, shops in your stores, shares your posts and other content, and would be interested in the content you create? Build your buyer persona. Knowing who will watch your video and “feed” them will make your video SEO content more effective.