How to write the perfect script?

The creation of video content comes with many challenges. One of the most essential ones? Writing the perfect script! Creating an engaging script as an outline for your video is crucial to the effect it will have. To help you with this difficult task, we created this post. Learn the step by step process of how to make your script a success.

 Write a video brief first

Writing a video brief is your basis when it comes to creating a video script. Without this, it is almost impossible have an overview of the project. Everyone that will work on the video will understand what the project is all about really fast with a video brief. 

In the brief you should be answer to see those key points:


  • What is the purpose of your video?
  • Which action do you want your viewers to take?
  • Who is your audience and how they behave?
  • What value is your video bringing to your audience?
  • Where? Which distribution channels are you going to use?

Turn your message into a story

With those questions answered, you will have an easier time communicating with your target audience. Then we have to turn the message we want to provide to our customers into a story. For each video that you will be creating you will have one story to create in order to explain the core messages of the video. The story needs to be created with a strategy that involves logical progression from point A to B. It needs to be interesting to the point that you will be able to grab the attention of the audience. We have to keep in mind that the story’s goal is always to act like a “Call to action”.

Don’t Just Use Words.

It’s really important to keep the focus on the most important message. Thus, avoid getting too deep into the concept to make sure that the message is kept short and sweet. This ensures that the message is easily understood by everybody in your audience. Make sure that the script lays out the story second by second and follows a logical structure.

Do Several Script Readings: Proofread everything

After preparing a first draft of the script, ensure it is well written and the story is logical and appealing to customers. In order to make this achievable you should read it multiple times. Letting different people check it as well ensures that the script is clear and without mistakes. Read the script out loud and get feedback from people. And remember: For the perfect script you need to take your time.


The perfect script for your viewer


Be aware who you are addressing! Making sure that your audience will perceive the video the way you want them to is essential. Thus, knowing the viewers is key! This is extremely important to keep in mind in the entire creation process.


Engage engage engage. 


Make sure that the customer will like the video and can project himself in order to buy the product later.




 Take risks in order to be different and don’t hesitate to contact us as we have expertise in this area and can be useful. Here is a sample of our portfolio.