Write a Video brief first
Writing a video Brief is your basis when it comes to creating a video script without this you can’t have an overview about the product. Everyone that will work on the video will know what the product will talk about really fast with a video Brief.
In the brief you should be able to see those key points:
- What is purpose of your video ?
- What action would you like your viewers to take ?
- What Who is your audience and how they behave ?
- What value is your video bringing to your audience ?
- What distribution channels are you going to use ?
You have to make sure that your script is well written and the story is logical and is appealing to customers. In order to make this achievable you have to read it multiple times by different people to make sure that the script is clear and without mistakes. Read the script out loud and get feedback from people.
Know your viewer needs and propose a product that suits the needs of the customer. The project manager plays a huge role in this. His job is to respond perfectly our clients needs.
Engage engage engage. Make sure that the customer will like the video and can project himself in order to by the product later.
Conclusion : Take risks in order to be different and don’t hesitate to contact us as we have expertise in this area and can be useful. Here is a sample of our portfolio.