Corporate Learning Video: How Motion Design Can Reinforce Compliance

Corporate Policy Video

Using an animated corporate learning video can be particularly effective in ensuring that your company’s Compliance Policy is communicated and understood by your employees. Ensuring that information about the compliance policy is well communicated, understood, and retained, is a major issue for all companies in recent years. However, few employees are aware of its content. Some have simply heard about it, but think that it does not apply to them. Some are even unaware of where to look for the information.


How does one limit/avoid situations of corruption, harassment… ?


In which way can you ensure that the internal procedure is well understood in such cases?


How can companies familiarize employees with compliance policies?


This is what we will see in this article.


Animation/Motion Design is a discipline that applies the principles of graphic design to film and video production using animation and visual effects. Examples include movies, videos, animated text, animations, and web applications. The freedom this medium gives us makes it the perfect tool to convey important information just like this.

1. Harrassment in companies

Moral harassment is defined by article 222-33 of the penal code. It occurs when repeated actions by the same perpetrator degrade the working conditions of the employee. A situation of harassment can be qualified when one of the following conditions is apparent:


-The dignity or rights of the person being harassed are affected.


-Physical or mental health


-Professional development


Sexual harassment is defined by the same article of the penal code. Harassment is visible when sexual or sexist remarks are made and undermine the dignity of the victim or create intimidating, hostile or offensive situations.

2. How a corporate learning video can help the prevention

Although known to the public, these types of harassment are still very present in companies. In fact, 20% of working women have experienced sexual harassment during their professional life. Meanwhile, only 5% of victims have brought the facts to court.

It is therefore important to make your employees aware that they might be victims or perpetrators. They should know the internal procedures in place to respond to these situations.

Companies usually send out e-mails, make a document available on these subjects, or post the procedure on their intranet. The reality is that few people access it and/or take the time to investigate it.

Reading is time consuming, writing can be abstract. It can be complex to explain everyday situations at work. As a result, information is forgotten quickly after it is learned.

Video, on the other hand, engages employees who view it, making sure they remember it. Video makes a difference because we can put typical examples of these situations in view. Within seconds of viewing, the person watching the video understands – and remembers.

Today, companies are increasingly using 2D animation to inform their employees of the compliance policy that has been implemented.

Although filming is also a solution, it is not recommended for such a subject. This is in order to avoid putting a specific face on these situations. The goal is that the video speaks to all employees and is understood by all.

Another benefit is the ease of distribution: it can be posted on the company’s intranet, shared by email or even integrated into e-learning modules.


3. Motion design a jack of all trade

What’s great about motion design is that there are no limits. All compliance policy topics can be addressed through animation,

You can therefore promote integrity, cooperation, and establish your code of conduct in a visual way that is an effective preventive measure against corruption.

Again, companies tend to understand that measures must be taken to communicate their corporate policy. But often, they opt for the easy option – while an effective solution like 2D animation will bring much better results.

For proof of facts, science accompanies this statement:

Studies show that drawn videos are retained more than a video where a person speaks in front of the camera.



If you want to take effective measures to ensure the health of your corporate policy, motion design seems to be the solution. Using an animated corporate learning video yields much better results compared to classical channels. Videos are not only heard, but understood. And when it comes to important topics like this, creating an understanding is fundamental.



Want to find out more on how motion design can help you convey critical information? Contact us now!



Want to find out more about the world of videos? Check out this post on the many types of video and discover the great variety of ways in which businesses can use videos to boost success!