Promotional Video – Why you should have a promotional film for your company?

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Visual content is an absolute hype, if not already an absolute must. The social networks are booming, after Snapchat now follows Tik Tok and Reels. Everybody loves it and everybody wants to be part of it. Of course, these are more the channels for Gen Z and are not "yet" used in the B2B context, but the visual presentation of videos is also becoming more important for companies of all kinds.

One type of video which is appropriate and interesting for companies is the promotional video.

What is a promotional film?

A promotional video is a corporate video with the goal to promote your products or services to customers and prospects. Not only that. It also serves to transport information to its customers in the B2B or B2C area. Basically, the overriding goal is to sell its brand to the target group and to maintain the attention and interest from you audience. Thereby a visualization of the products and/or services should support.

Which types are there?

There are many different types of promo videos. We as Propulse Video have specialized in one type, the Explainer Video product videos.

Propulse Video produces B2B videos in motion graphics 2D, 3D or film. Our team supports your business, communicate with its clients and get better results thanks to our video marketing skills.

The benefits of promotional videos - Why you should have it?

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Improves conversion rates
Videos are the best investment when improving the awareness for your business. Including videos on your landing page can help you increase your conversions by over 80%.

Better ROI – Return in investment
Including an explainer video to your website’s landing page will lead into an increase in sales.

More visibility on Google
Due to the fact that videos increase engagement of the viewers on all search engines. So, they are very much welcome. Put your video on YouTube and on your website and the rank in the search will increase.

 

Credibility, Trust and Transparency
Video is a good solution to connect with your target audience, create a brand personality and deliver your message. Moreover, it is better to be remembered by the customers. Further studies prove that the purchase decision is substantially increased by videos than without.

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