The Creation Process in Video Marketing Studios

First steps of the Creation Process

First of all, no need to worry! You will not have to design the whole video by yourself – As Propulse Video, there are more Video Marketing companies that are willing to help you to develop your projects! Let’s dive into the process together, shall we?

Before we start, if you missed our last post on Explainer videos, you can find it here.

Before thinking about which video style you are going to choose, it is really important to have a clear idea about who is going to be your target audience. Without this, it is going to be difficult to create good storytelling and achieve the objective of the video. Here you have important points that will give you some insights:

Explain a complex idea concisely

Remember when we were in school and had a lot of presentations to do in many different classes? At the beginning, it was not easy to know how to improve them, it was more “fail – try again next time”. What probably happened for the most of us is that we didn’t take into consideration both the length of our presentation and the previous knowledge of the audience about the topics. Long presentations, monotone structures and voice tone always ended up boring our classmates. The feedback we all probably received from our teacher was “Try to make the presentation so clear, even someone who doesn’t know anything about your topic would understand and be interested”. Well, that’s exactly how it should be ; besides, people tend to lose focus rather quickly, so it’s important to communicate briefly and efficiently.

Bring your audience to do something (call to action)

This may be obvious, but it is really important to well define what you want to achieve: To reflect on a specific topic? To contact you? To take action in a specific way? This also helps the creative team, as the more information you provide them with, the better they can offer you what you really want.

Nevertheless, video marketing companies normally take care of every step in the process. With just some guidance, limitations, scope, characteristics of the product/service, emotions that you want to be transmitted etc., Propulse Video is able to create the script. Our Project Managers always ask for your feedback along the process to ensure that the videos are matching your expectations. We’ll take care of everything, so you and your company have one less thing to worry about.

The main steps in the process of creation in Propulse Video

No matter which type of video is the definitive one, the next 4 categories are the ones we consider are important to know:






First rule: The length of a video is not proportional to the amount of work that goes into it. There are 30 seconds videos that are way more difficult to create than others that are 2 minutes-long. The final price might not be affected by this, but some projects might require more time for the creative team to develop it, so make sure your deadline is not unrealistic. The second rule is quite logically, the longer the video, the more expensive it is going to be. Hence the importance of deciding what message you want your video to convey.


Tell a good story: create a unique style, original, consistent with your company to be easily identified by your customers. Moreover, the style might depend on the scenario. Our designers can create memorable characters that will stick to the mind of your viewers! At Propulse we have our own unique style that has helped many companies to stand out. Here are some examples :


Once the previous steps are clear and ready, the actual production can start. The Propulse team will conduct a deep research to learn about your product/service, your target audience, competitors, etc. in order to create content that actually matches the market. Then, the script is adapted to match the limit length and convey all the emotions and ideas we’ve established together. The storyboard is created to help create the narrative (and the blueprint of the final look). All the steps are carried out in our offices, where we have all the  hardware and software necessary to create the best videos!

Voice over and music selection

These are some of the last steps, crucial for the final and best results. If you want to know everything about that very specific topic, come and have a read on the following post!

We are here for you

The whole process, in fact, is of course way more complex than it is being displayed here, but that is something we at Propulse Video take care of for you. 

If you would like to get started on producing the perfect video for your company now, please do not hesitate to contact us!

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