Using employees as company spokespeople or background “actors” in any of your business video ventures can be a great way to add credibility. It can also help you save money on production.
On the other hand, when the camera starts rolling, inexperienced actors sometimes become self-conscious. This is especially true for those who have never been in front of a camera before. They might get tongue-tied over basic lines and unusually rigid and uncomfortable. So, whatever you save on acting talent, you could end up spending (and then some) on the extra production time needed to get usable content from your employees.
Once again, getting a solid plan in place would assist you in determining the right course of action for any given initiative. This is just another reason why your video production plan is important. In its creation, you can assess alternatives and choose the best one.