Employees are generally regarded as the most important asset of every company. Thus, continuously making sure that they can identify with the organization they are a part of is extremely important. In the modern marketplace, people do not only want to work, they want to work with a purpose. This makes it necessary to communicate and reiterate this purpose from time to time. Reiterate your values, your mission, and your vision to make sure everyone is on board. Creating a video is an easy and effective way to do so. With this tool you can convey your message in an engaging way that people will remember. In addition to these advantages of using videos for internal marketing, some of them will be reusable when it comes to the training and onboarding of new employees.