We have all experienced this situation: You buy a product or an application. You open it for the first time. And you are overwhelmed and not sure how to proceed. So then, you open the 120 page manual written in precise, technical language and try to find the exact part that lays out the first simple steps – only to discover that this user guide explains them in such a difficult way that one can barely understand them. Let’s take a look at how using a video manual can improve that experience – To let your customers enjoy the full features and benefits of your product from the start.
Creating a Positive Starting Experience For Your Customers
Creating a positive starting experience and avoiding initial frustrations for your users is crucial. How your customers perceive this set up process will have a big impact on the customer retention rate and how likely they are to recommend you. But how can you approach this? How can you easily explain the functions to the user without them having to read through your entire manual? And how can you create a smooth and simple way to introduce the new user to your product?
Our Answer? Introduce your new customer to their purchase with a video manual
Why Using A Video Manual Can Help You
How You Can Use Videos to Introduce Your Customer to The Product
For certain products, a simple demonstration that shows a person using the device or application might be the best choice. This will show the viewer how to efficiently use your offering in a very practical way. Other products would be better served with an animated explainer video. Animation is a great tool to use in conveying relevant information the user should have. It has the advantage of being able to show processes and features that would be hard to film. This is especially true if there needs to be further explanation or perhaps simplification to better understand your concept. For some products, especially digital ones like applications, it would probably be best to present them by making a video of the screen and explaining the use through a voice over. This will give the audience an experience that shows them exactly where they find what they need in the application.
Videos are a great way to enhance user experience after the purchase in order to make a lasting impression. They allow you to simply show your customers how they can efficiently and safely handle your product to get the most value. With the guidance from a good video manual, they can smoothly start using their new purchase and enjoy its full features and benefits. Especially for new customers that are unfamiliar with the product so far, this will create a positive user experience that will be very helpful and highly appreciated.
Get started today and delight your users with a captivating and informative video that explains how to use your product and reinforces your brand!
Contact us now and learn more on how videos can supplement your manual and how you can make sure your customers get the best experience with your product!