The Syn.ikia Video Project – Explaining and Engaging at Once

What is the Syn.ikia innovation project?

Syn.ikia is an innovation project within the EU Horizon 2020 framework. The Syn.ikia initiative aims to combat climate change and global warming with goals of sustainable development. These goals entail enabling the development and access of more energy coming from renewable sources for communities across Europe. Syn.ikia’s focus on environmental sustainability will effectively mean that the involved communities will achieve an immense upgrade regarding energy efficiency. The Syn.ikia implementation will aim to achieve over 100% energy saving, 90% renewable energy generation triggered and 100% greenhouse gas emission reduction. Want to know more? Watch the video and read more below about the background of this video project.


Syn.ikia and Propulse Video

Syn.ikia reached out to Propulse Video because they wanted an effective way to communicate their project. And as experts for video production, we at Propulse Video were happy to help Syn.ikia by doing what we do best. At Propulse Video we have produced a great number of explainer videos within the themes of environmental sustainability, renewable energy and sustainable development. As a result of our experience, we have created a solid understanding of what works and what doesn’t. The Syn.ikia explainer video was produced by our talented motion designer Jordi.

About the Syn.ikia explainer video project

The editing and design of the Syn.ikia explainer video aims to connote and express the values of organicness, environmental sustainability and energy efficiency. The video expresses these elements by the predominant focus on natural elements and calm background music. The organic style of the motion design was made with a minimalistic and flat design approach, still keeping the color palette of the Syn.ikia brand present throughout the explainer video.

Why is the explainer video format effective for this project?

In this project, the explainer video format is an excellent means of communicating the idea and concept behind Syn.ikia. With this explainer video Syn.ikia is able to increase awareness about who they are and what they aim to achieve. Additionally, the engaging visuals in the Syn.ikia video help to explain the somewhat complex concept of Syn.ikia. Furthermore, explainer videos are easy to share on social media which is also an effective way to generate interest.