Voice over has become an essential tool for an effective video marketing strategy. This turns your video into more concrete content with a touch of emotion and influences how the information will be perceived. Capable of creating the atmosphere you want to convey, the audio can guide the communication of your message. It attracts and guides viewers for a better understanding of the content. This tool allows you to live a unique experience by providing auditory stimulation to your video.
Why does a voice over make your marketing videos more attractive?
Unlike voice-in, voice over never appears in the picture. Whether you want to create videos for product demonstrations, educational services, or business presentations, bear in mind that audio is as important as picture. Audio enhances your video by participating in the total transmission of the message you want to convey. You will have the opportunity to share a specific message and clearly present your values. Therefore, your audience will have a better understanding of your content. Videos accompanied by a narration help achieve your goals defined in your marketing strategy.
The voice over will first convey the topic of your video in an emotional way. The intonation and rhythm of the voice will add character and personality to your video. For example, in an instructional video, a calm voice makes it easier for your audience to learn and follow instructions. In a prevention video, the listener can even be touched emotionally. Read more about the emotional aspects of videos here
What type of voice should you choose for your videos?
If you intend to create a large project and achieve your marketing goals, it is best to hire a qualified voice actor. Choosing the wrong voice could leave your clients indifferent or worse; it can lead to failure to understand your project and your original ideas. Voice actors are actors and performers. They know how to bring your script, your story, to life. So, how should you choose such an actor?
Usually, the first question asked is whether you should use a female or male voice. Depending on your product or service, the voice is naturally representative of the target gender. Moreover, other important characteristics such as age and voice traits should also be taken into account. A funny voice can be used for a humorous video while for educational projects a rather neutral tone is preferred. Depending on your goals, you need to choose the narrator that will make your content as effective as possible.
To capture the maximum interest of your audience, avoid using unqualified people to do the audio for your video. They may not have a good grasp of the rules of voice over. As a result, they may not get your message across effectively. One source we can recommend is Fiverr. It will help you find competent professionals who will perfectly meet your expectations.
How will this improve the value of your video marketing?
Adding audio to your videos is crucial for your marketing strategy as it brings real added value. It is a simple way to spread more details about your product or the services you offer and capture the attention of your audience. Also, the narration can explain some of your ideas which may be difficult to express visually. It can strengthen your speech and give it more power.
In order to be effective, however, the narration must be dynamic, understandable and concise. Intonation and timbre at specific times help to attract even more attention from the target audience.
You regularly hear voice overs through the various media and places around you. Whether it is the voice announcing the departure of your train at the station or that of a preventive video, it surrounds us daily. A voice over therefore adds real credibility to your content because it brings a feeling of trust. Moreover, this climate of trust is a persuasive element that pushes viewers to act. It drives your potential customers to do what you want them to do. This is a great tool for guiding your audience to sign up for a subscription, buy a product, or send a strong message. So, do not hesitate to incorporate voice over into your projects.